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»content distribution

AppLovin’s Game Plan: Go Big On Content And Distribution

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two... Continue reading »
by Allison Schiff // May 21st, 2020 //
»
Comcast Tries To Outfox Disney With $65B Cash Bid For Fox

The bid has dropped. Comcast on Wednesday again attempted to outmaneuver Mickey and acquire most of 21st Century Fox’s assets with a $65 billion cash offer, putting Disney’s deal in jeopardy. Disney offered Fox a $52.4 billion all-stock deal in December. Comcast wants to disrupt the deal and follow in AT&T’s footsteps: a content distributor... Continue reading »
by Allison Schiff // June 13th, 2018 //
»
Chemistry Communications Uses PulsePoint To Make Content Distribution Programmatic

As Chemistry Communications’ clients created more content and more ambitious distribution plans, manually distributing that content to dozens of native and social platforms became untenable. Chemistry turned to Story by PulsePoint to make content distribution more cost- and time-efficient. The agency serves clients not only in content marketing, but through media buys across digital, video... Continue reading »
by Sarah Sluis // June 8th, 2017 //
»
Programmatic VR? That’s Where OmniVirt Is Looking To Play

Virtual reality may have a way to go before it hits mass scale, but it’s just had a big week. Last Tuesday, Google unveiled Daydream View, its lightweight, low-cost answer to Oculus Rift, and announced its Daydream View-compatible Pixel smartphone. And on Thursday, Facebook followed with its own series of announcements at the Oculus Connect... Continue reading »
by Allison Schiff // October 11th, 2016 //
»
After Ad Tech Spending Spree, It’s Time For Cheetah Mobile To Go To Market

Cheetah Mobile’s been on the prowl for ad tech since 2015, when it paid $58 million for French mobile performance marketing company MobPartner. The MobPartner acquisition is the cornerstone of Cheetah’s plan to transform itself from utility app publisher into a mobile ad vendor with global chops. Cheetah’s vision became clearer when it took the... Continue reading »
by Allison Schiff // October 6th, 2016 //
»
The News Republic/Cheetah Mobile Deal Is About The Admixture Of Data And Content

News Republic users read about 200 pages of news stories per month. “That’s like reading a big book of news every 30 days,” said CEO Gilles Raymond, who founded the news aggregator app in 2008, the same year the App Store launched. It’s that level of time spent that attracted Cheetah Mobile. In August, the... Continue reading »
by Allison Schiff // September 20th, 2016 //
»
At W Hotels, Distribution Is Secondary To Quality Content

If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, global brand leader at W Hotels & Resorts. “We’ve steered away from peppering tactical ads in mass numbers across multiple channels,” Ingham said. “We start with the premise of trying to create the best content, and then... Continue reading »
by Allison Schiff // July 1st, 2016 //
»
Buzzstarter Grabs Attention For Organic Content With Paid Distribution

“10 Reasons Why You Should…”-type content is usually 10 reasons why you shouldn’t – and don’t. “Content that works is content that enraptures an audience and that means being story-driven,” said Alex Gold, co-founder of Buzzstarter, a programmatic content distribution platform based out of Silicon Valley whose clients include Dove, Yahoo, Axe, Degree, Campbell’s, Absolut Vodka... Continue reading »
by Allison Schiff // August 13th, 2015 //
»
BBDO Atlanta CEO: Agencies Need To Be Smarter About How They Produce Content

With all the recent talk about automating the ad-buying process, it’s easy to forget about content. But Drew Panayiotou, president and CEO of BBDO’s Atlanta division, thinks agencies will sink or swim depending on their ability to produce the “next generation of content.” “Content is dramatically changing as media is changing,” Panayiotou told AdExchanger. Panayiotou... Continue reading »
by Liz Rowley // January 27th, 2015 //
»
Sharethrough Acquires VAN And Moves Into Europe

Native ad exchange Sharethrough has acquired UK-based content distribution platform VAN in the hopes of expanding into the European market. The acquisition price was not disclosed, but VAN’s 2013 revenue was $2 million. VAN’s sales team will be an asset, as will its strength in the automotive, entertainment and lifestyle verticals. Its clients, like UKTV,... Continue reading »
by Sarah Sluis // September 18th, 2014 //
»

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