Antitrust

From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.

Can more ads be better?; Speaking of, ChatGPT’s Android beta code reveals a looming ad business; The web’s new puppy dogs.

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google Ad Manager.

Court is back in session. And the fate of  the open internet is in the balance.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”

AdExchanger spoke to a number of programmatic leaders who testified in the DOJ’s Google antitrust trial last September.

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses therein. But in the meantime, it’s only natural to see programmatic veterans letting off a bit of steam.

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]

Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities and their antitrust counterparts must collaborate and compare notes.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ European data privacy laws mainly deal with privacy. Duh. But there is another motivating factor behind their enforcement: antitrust remedies.  Europeans have different privacy standards. What might be considered a consumer protection suit in America could be a human […]

In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year.

The language of Wall Street has become the language of ad tech, an industry on the cusp of major change because of a new bill in Congress, the AMERICA Act.

Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry. It might sound familiar.

The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple.