“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. This is Part 1 of a 2-part series. In Part 1, I will make the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Devkumar Gandhi, Founder & CEO of Nexage. “Mobile is the next big thing… and it always will be.” How many times have we laughed and cried at the humor and reality of that quip? The reality […]
Matt Nichols is a Principal at Highland Capital Partners, a venture capital firm. AdExchanger.com: Highland Capital Partners has a rich history of venture investment in the ad tech space. What sets it apart from other VC firms in the space? MN: Highland has been a long-time investor in the ad tech space from the early […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com: Let’s start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You’ve been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds […]
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]
WildTangent, with an online games ad network of over 100+ million unique users according to the company, announced a “unique advertising platform, BrandBoost™, which provides brand marketers the opportunity to reward gamers with complimentary game play and virtual items in return for brand engagement.” Read the release (PDF). WildTangent’s EVP of Business Development and Marketing, […]
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
