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»ad marketplace

How Direct Deals Are Evolving In The Age Of Programmatic

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media... Continue reading »
by AdExchanger // November 30th, 2018 //
»
With Launch of Adap.tv's Online Video Ad Marketplace, CEO Ashkenazi To Leverage Innovation From Ad Networks And Agencies

Amir Ashkenazi is CEO of adap.tv, an online video advertising marketplace. AdExchanger.com:   Let's start with a bit of background. Has adap.tv always been a video ad exchange or marketplace? You've been around for a while, correct? AA: Yes. We developed Adap.tv OneSource, ad serving and management platform, that is being used currently by hundreds... Continue reading »
by AdExchanger // February 24th, 2010 //
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