acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.

Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.

Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics.

Roqad is buying Zeotap’s third-party data biz to boost its identity resolution capabilities, but also for access to key integrations with major ad platforms.

Two key players in the consent management space are merging: French CMP Didomi is buying Sourcepoint for an undisclosed sum.

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

ChannelMix is InMarket’s fifth deal within as many years.

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers.

On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.

Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it.

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.

Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.

Eyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock and Adblock Plus – two of the most-downloaded standalone ad blockers – acquired Blockthrough, a company for ad block revenue recovery.

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.

TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource.

The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within the Tremor-Amobee deal, the ultimate example in ad tech consolidation.

The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. (Read the release.) Tremor went public in June 2021. Its stock, which is […]

Unity will merge with ironSource in an all stock transaction that values the latter at $4.4 billion. The companies expect the merger to help deliver a $1 billion run rate by the end of 2024 and $300 million in annual EBITDA synergies the year after that.

Verve Group, the ad tech subsidiary of German ad software holding company MGI, has struck again with the acquisition of mobile DSP Dataseat. Terms of the deal were note disclosed.

Landing page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase the quality and volume of their conversions. Terms of the deal were not disclosed.

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of programmatic advertising as it exists today?

Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to […]

Sustainable digital media business models exist – just look at Dotdash. Dotdash acquired Meredith at a $2.7 billion valuation Wednesday to form a new media business to be called Dotdash Meredith. At first glance, the two entities coming together feels like a marriage of opposites: a century-old magazine media company and a digital native. But […]

Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the […]

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven […]

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion, […]