Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough […]
Accenture Interactive, the $2.9 billion digital and marketing services arm within the massive management consultancy, sees itself as a new breed of agency. Instead of taking a campaign-based approach, Accenture Interactive instead blends commerce, design and analytics to make marketing more experiential. “If you looked at the old KPIs for grocery and retail, they wanted […]
Accenture is banking that the future of digital media and marketing depends on how organizations embrace change management. In December, the consultancy consolidated its digital divisions into Accenture Digital, an arm that includes its CMO advisory Accenture Interactive and mobility and analytics services. This move followed the acquisitions of design and creative agency Fjord and […]
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA. […]
When SAP and Adobe linked arms during last month’s Adobe Summit in Salt Lake City, it was unclear whether the reseller program was more about shared customers or code. But insiders note a third player indirectly involved in what seemed like a two-company partnership: management consulting giant Accenture. Like SAP, Accenture has been making a […]
Shortly before its acquisition by global management consultancy Accenture last May, digital marketing and ecommerce services provider Acquity Group went public in 2012, recording revenues of more than $140 million that year. Accenture also acquired UK design and creative agency Fjord last year, which, along with Acquity, was rolled into the Accenture Digital division designed […]
In a sign of the growing incursion consulting firms have made on terrain once held by digital agencies, retailer Belk has tapped management consultancy Accenture to execute its push into cross-channel selling. The consulting firm was chosen from a field of 10 suitors to support the North Carolina-based department store chain’s five-year, $200 million “omni-channel […]
Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]
On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from all companies gathered today in New York to talk forward moves with hybris’ new parent company, German enterprise giant SAP. “We have, in the past, spent a […]
As global managing director of digital consulting for Accenture Interactive, Glen Hartman sits at the intersection of technology and marketing. With a focus on helping CMOs navigate their changing agendas, Accenture Interactive works to create relevant digital marketing for consumers at scale for their clients, as more competition joins the fray in 2013. “Delivering relevant […]
