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»accenture

Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit

Agencies may come under tougher scrutiny soon as a result of an Association of National Advertisers (ANA) report due out this month. The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners.... Continue reading »
by Alison Weissbrot // June 1st, 2016 //
»
Accenture: Consumers Willing To Pay For Fewer Ads

Consumers across the globe find advertising too frequent and irrelevant, and the younger ones are more aware of ad blocking, according to an Accenture Digital Consumer study released Monday. More than 80% of the 28,000 people surveyed in 28 countries thought they saw too many ads. Seventy-three percent of those aged 14-17 know about ad... Continue reading »
by Sarah Sluis // April 18th, 2016 //
»
Rocket Fuel’s Plan To Weather The Next Big Shake-Out In Ad Tech

Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger's PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough... Continue reading »
by James Hercher // April 12th, 2016 //
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Accenture Interactive: ‘We’re Billed Based On Proven Business Outcomes’

Accenture Interactive, the $2.9 billion digital and marketing services arm within the massive management consultancy, sees itself as a new breed of agency. Instead of taking a campaign-based approach, Accenture Interactive instead blends commerce, design and analytics to make marketing more experiential. “If you looked at the old KPIs for grocery and retail, they wanted... Continue reading »
by Kelly Liyakasa // March 24th, 2016 //
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Accenture Interactive: Change Management The Greatest Barrier To Merging Tech And Media

Accenture is banking that the future of digital media and marketing depends on how organizations embrace change management. In December, the consultancy consolidated its digital divisions into Accenture Digital, an arm that includes its CMO advisory Accenture Interactive and mobility and analytics services. This move followed the acquisitions of design and creative agency Fjord and... Continue reading »
by Kelly Liyakasa // June 23rd, 2014 //
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SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future

Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the messaging for a multi-billion dollar public business. And on Sunday, that business announced the departure of Vishal Sikka, one of its product pioneers who tirelessly evangelized SAP’s high-speed-everything engine HANA.... Continue reading »
by Kelly Liyakasa // May 9th, 2014 //
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What The SAP-Adobe-Accenture Triangle Means For Digital Marketing

When SAP and Adobe linked arms during last month’s Adobe Summit in Salt Lake City, it was unclear whether the reseller program was more about shared customers or code. But insiders note a third player indirectly involved in what seemed like a two-company partnership: management consulting giant Accenture. Like SAP, Accenture has been making a... Continue reading »
by Kelly Liyakasa // April 14th, 2014 //
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Post-Acquisition, Acquity Group Talks Digital Transformation Challenges

Shortly before its acquisition by global management consultancy Accenture last May, digital marketing and ecommerce services provider Acquity Group went public in 2012, recording revenues of more than $140 million that year. Accenture also acquired UK design and creative agency Fjord last year, which, along with Acquity, was rolled into the Accenture Digital division designed... Continue reading »
by Kelly Liyakasa // January 14th, 2014 //
»
Belk Taps Accenture To Integrate Physical, Digital Retail Experiences

In a sign of the growing incursion consulting firms have made on terrain once held by digital agencies, retailer Belk has tapped management consultancy Accenture to execute its push into cross-channel selling. The consulting firm was chosen from a field of 10 suitors to support the North Carolina-based department store chain's five-year, $200 million "omni-channel... Continue reading »
by Zach Rodgers // January 7th, 2014 //
»
Are CMOs To Blame In The CIO-CMO Disconnect?

Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report "The CMO-CIO Disconnect," marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT... Continue reading »
by Kimberly Maul // August 22nd, 2013 //
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