Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
Topic
Platforms
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This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI)
My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.
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Its Ads Or Innovation; And For OpenAI, It’ll Be Ads
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
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CDP Hightouch Has A Shortcut For Making UIDs
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.
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AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
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Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
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The Things We Carry; Tick Tock, We’re Waiting
Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
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The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
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Agencies Swear The Tariff Recession Isn’t A Thing; Netflix Licenses Spotify Video Podcasts, Ads Included
Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.
Must Read
Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.