“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
Satellite TV provider Dish Network is exploring more ways to match marketers’ first-party data with its own window into TV viewership following the launch of its programmatic exchange last fall. Dish already offered access to 82 segments, like age, sex, income and a plethora of propensities, such as the likelihood of a household to watch […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. As a longtime digital practitioner, I sometimes feel ashamed that I haven’t clicked on many banner ads in the last 10 […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different […]
A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. It’s no secret that Facebook has put a major focus on video as a key part of its strategy, with significant investments in 360, virtual […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid, founder and CEO at elasticiti. Nothing captures the imagination of the consumer – or aids in brand recall – better than that magic combination of sight, sound and motion. While video is […]
