• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Todd Tran

AI In Advertising Should Not Be Another Black Box

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and... Continue reading »
by AdExchanger // June 6th, 2019 //
»
A Viewability Reality Check

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, chief strategy officer at Teads. Although viewability has been a big topic for the past couple of years, the standard for viewability of video ads is still hotly debated. Most of the... Continue reading »
by AdExchanger // May 30th, 2017 //
»
A Quality Score Aimed At Cleaning Up Video Ads

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. Programmatic is the Industrial Revolution of media. It has transformed the media industry, creating hundreds of ad tech companies with this seismic... Continue reading »
by AdExchanger // November 17th, 2016 //
»
Viewable Cost Per View: The Ultimate Metric For Video Advertising

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different... Continue reading »
by AdExchanger // June 27th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • How Amazon Is Winning The War For CTV Attribution
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
  • Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?
  • W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative
  • TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved