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»Todd Tran

AI In Advertising Should Not Be Another Black Box

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and... Continue reading »
by AdExchanger // June 6th, 2019 //
»
A Viewability Reality Check

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, chief strategy officer at Teads. Although viewability has been a big topic for the past couple of years, the standard for viewability of video ads is still hotly debated. Most of the... Continue reading »
by AdExchanger // May 30th, 2017 //
»
A Quality Score Aimed At Cleaning Up Video Ads

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. Programmatic is the Industrial Revolution of media. It has transformed the media industry, creating hundreds of ad tech companies with this seismic... Continue reading »
by AdExchanger // November 17th, 2016 //
»
Viewable Cost Per View: The Ultimate Metric For Video Advertising

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different... Continue reading »
by AdExchanger // June 27th, 2016 //
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