“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Kohn, CEO at iQ Media. Today’s living room looks a bit different than it did in the 1960s, or even the 1990s, but its focal point remains the same: the television. While cutting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dario Diament, vice president of product and strategy at Headway. Video advertising has become the marketer’s top choice for reaching and engaging consumers, with pre-roll ad units being the most favored format. But as anyone […]
OTT is a catch-22 for advertisers. While it reaches the cord cutters traditional TV advertisers want to target, that audience is still difficult to track in an OTT environment. Although the channel is capturing more attention (and dollars) from the traditional TV camp, digital buyers say connected TV needs to address the issue of identity […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michelle Stewart, Media Director at DWA Media. Michelle will present “Defining KPIs For B2B Marketers” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The appeal is undeniable: “Programmatic” connotes digital trackability, and “TV” […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Video advertising has seen astronomical growth in the last two years. The average per-brand spend has jumped 67% over the past two years alone, from $5.6 […]
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV. In the span of three months, more than $150 million in VC funding has been injected into startups capitalizing on the demand for new video content – and addressing the challenges of […]
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is getting a data-driven boost. As linear ratings decline and consumers trend toward time-shifted content and new distribution points like mobile and over-the-top, marketers have more data at […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Monfried, CEO at Lotame. Set in the world of minor-league baseball, “Brockmire” is IFC’s highest-rated program ever. The show also provides a useful metaphor for over-the-top’s (OTT) dependency on remnant inventory, an issue we first […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Hock, head of business strategy and development, media and entertainment, at Adobe. EMarketer pegs the US addressable TV ad spend at $1.56 billion for 2017. That’s double the rate of 2016, which was double […]
