Michelle Stewart

  • Why B2B Marketers Should Test Programmatic TV

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michelle Stewart, Media Director at DWA Media. Michelle will present “Defining KPIs For B2B Marketers” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26.    The appeal is undeniable: “Programmatic” connotes digital trackability, and “TV” […]