“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Hoeberichts, general manager of advanced TV at ADARA. What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You get great content and great audiences, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Norman, GroupM senior adviser. It’s advisable during a full or partial eclipse to not look directly at the sun, but rather to view it after turning your back and using a pinhole projection. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. The popular topics at the Consumer Electronics Show were TV audience recognition, going beyond an IP address to understand who is behind the screen and, no surprise, Nielsen’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be the foundation of the marketing plan […]
As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the Internet. In April 2018, 50% of Twitter’s business came from video advertising – and that still holds true today. In Q1 […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Eric Berry, CEO at TripleLift. TV is a fundamental part of any marketer’s mixed media model. For many brands, TV is the highest performing inventory source. Yet the trends are unquestionably negative for TV […]
Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported that […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2018 may look similar to years past, with cross-channel acquisitions a seemingly regular occurrence. But for me, 2018 will stand out in the history of advanced TV […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. Allbirds. Warby Parker. Brandless. Peloton. Dollar Shave Club. Over the past several years, an explosion of relatively young startups has garnered significant market share from major […]
