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»Krish Sailam

What If Nielsen Disappeared?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting... Continue reading »
by AdExchanger // January 10th, 2019 //
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