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Krish Sailam

  • OPINION: Data-Driven Thinking

    As AI Use Expands, We Need Standards To Identify Content Not Created By Humans

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krish Sailam, global senior vice president of programmatic solutions at DWA, a Merkle company. Some may think artificial intelligence (AI) and machine learning (ML) personalization is all about altering banners and landing pages. […]

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  • OPINION: On TV & Video

    What If Nielsen Disappeared?

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting […]

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