Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the […]
Mattress startup Purple doesn’t run unskippable video ads. “If someone’s on YouTube and ready to watch a video of their choosing, but you’re forcing them watch 30 seconds of ads first – that’s a brand imposing their will on the viewer,” said Rob Towne, director of performance marketing at Purple Mattress. “As a brand, we choose […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to pause, tweak or block ads from appearing against problematic content should things have gone sideways, Digiday reports. While some marketers said they planned to stick to blunt tactics, […]
In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. While most people were glued to their TV screens watching the chaos unfold in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Streaming Wonder Like the summer, the holiday season has become a time for Hollywood blockbuster releases. Except this year, it’s due to the fact that … you know … films originally allotted for theatrical distribution are also being streamed. The two biggest examples […]
The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Orchid Richardson, VP of global partnerships and product marketing at the IAB. 2020’s messy complexity gave new meaning to words that previously felt benign – “corona” and “virus,” or “shutdown” – […]
The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In […]
Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. Facebook Although maybe not as exciting as the upcoming Mike Tyson fight against Roy Jones Jr., Apple and Facebook have been trading blows this week over which one of them exploits their users more. Business Insider reports that Apple landed the first […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Ross, VP analyst at Gartner. There have been plenty of splashy headlines in recent years about big brands launching or expanding in-house agencies with the aim of reducing agency […]
Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The Justice Department’s antitrust suit against Google alleges that the search giant created and subsequently abused a monopolistic position in, well, search. And […]
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB. The quest for cleaner supply has been high on the buyer agenda for some time, with much written about why routes through […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
