Marketers

Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube’s ad network.

The Washington Post is looking to capitalize on a resurgence in advertiser interest in news content, and the AI trend, to create new opportunities for brand collaborations.

Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.

The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more brands to enter the channel, programmatic DOOH platforms […]

Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.

Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AdExchanger team is celebrating our independence with a long weekend off! The daily news roundup will return on Wednesday, July 5. Maxxed Mike Ryan, head of ecommerce insights at Smarter Ecommerce, posted a Twitter thread about the relative performance of Performance Max, […]

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going.

Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online shopping behavior on its platform.

The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Work And No Pure-Play … Nobody wants to be an SSP anymore. But is supply-side ad tech really in such bad shape?  Index Exchange is the loudest – if not the only – voice still backing the pure-play publisher ad tech role. Co-founder […]

Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]

The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop.  Magna expects that ad revenue will grow […]

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were completely generated by AI.  But the publisher is already rethinking how it’s using AI to write content after some early missteps, The Verge reports. Half […]

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions.  Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]

Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.

As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.

Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s actually not that dramatic.

Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).