Marketers

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.

Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]

Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket’s Joshua Koran, is it really that simple?

AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.

The 2024 election will break advertising and fundraising records, with the Presidential election, every seat in the House and a razor-thin Senate majority on the line.  Ad Impact, a political research company, forecasts 2024 US political cycle spend to cross the $10 billion mark for the first time ever. But with that kind of money […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team’s wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 (!!) years. This is his last comic for AdExchanger before striking out for new horizons. He leaves us with an unparalleled archive of illustrated ad […]

Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear more optimistic about their staying power than their startup competitors.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.

Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.

Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and other food delivery services were natural advertisers, often showcasing food-related content or recipes. But those were actual recipes. The new digital out-of-home subway trend is […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

True Classic is a dyed-in-the-wool performance marketer. The casual menswear brand is completely “solution-agnostic,” according to its president, Ben Yahalom.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry  Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.

Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many health care marketers are opting in to race-based targeting to stay relevant and reach underserved populations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before they can catch up to true search players Google and Amazon, Ad Age reports. Search advertising typically identifies people who are about ready to buy. […]

Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, not demographics.

After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.

Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on brick-and-mortar.

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.

Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics no longer fit the bill, writes Steve Wendling, VP of media at MMI.