Jonathan Mendez is the founder of Yieldbot, a publisher-side analytics and targeting platform. AdExchanger.com: What problem is Yieldbot solving? JM: The market problem as I’ve blogged about is the delta between the true value of publisher’s digital media and the return they get from it. It is an inequitable and unsustainable allocation of media dollars. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Audience Network For Sale? Rafat Ali of PaidContent says that his publication has confirmed News Corp’s consideration of selling the Fox Audience Network (FAN). Has Rupert Murdoch tired of the audience buying (and selling) platform? Pay walls for all? Ali writes that current […]
Jon Ingalls is Co-Founder and CEO of TrackSimple, online advertising technology company. Please discuss your background. Moving big data has always come with the territory it would appear. I’ve been lucky to work in markets where data is very important. I was at Amazon.com during an incredible growth cycle and was responsible for building out […]
Jeff Green, former COO of ad exchange, AdECN (which was purchased by Microsoft in 2007), spoke with AdExchanger.com about the funding of his new company, The Trade Desk. AdExchanger.com: What have you been up to since you left Microsoft’s AdECN? JG: Since nearly the day I left, I’ve been focused on creating a new company, […]
ContextWeb announced a partnership last week with publisher yield optimizer, PubMatic. Read the release. ContextWeb EVP Jay Sears addressed the new partnership as well the roll-out of real-time bidding on the ADSDAQ Exchange. Why expand the inventory for ContextWeb’s ADSDAQ Exchange with the PubMatic partnership? Additional inventory – in this case via PubMatic’s RTB – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Display Strategy Localized Forbes’ Laurie Burkitt says that Yahoo! aims to maintain its lead as the top seller of online display advertising and will make local advertising a key component of its display strategy. Looking at areas of potential growth, Yahoo’s VP of […]
There’s more power coming to the buy-side according to DataLogix’ Eric Roza. From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks: “In terms of the agency world and the trading desks, I think we’ll get in the half-billion dollar […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. I recently argued that the dramatic rise in demand side services is a step toward a next generation marketing services model. Or said another way, the agency of the future is going to look very different than today’s version. If this is the case, it […]
Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the release. Josh Shatkin-Margolis, CEO of Magnetic, discussed the new funding and the company’s strategy. Magnetic (originally Domdex) has been stealth for a while now. Why? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Legislation Machinations MediaWeek’s Mike Shields looks at pending financial reform legislation that could provide enhanced powers to the U.S. Federal Trade Commission (FTC) around the use of data. Also Rep Rick Boucher is set to introduce legislation in the next few weeks but […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is from Jerry Neumann, an angel investor in The Trade Desk, 33Across, Domdex, CPM Advisors and Flurry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing TV Addressable TV is coming. (Hopefully, people won’t say that 10 years from now.) Google has partnered with kissin’ tech cousins Intel and Sony. The Times tells us: “Google and Intel have teamed with Sony to develop a platform called Google TV […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is a publisher perspective from Michael Smith, President, Forbes.com. No, but all of the competition in the […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Michael Brunick, VP, Media Technology Director at IPG’s Mediabrands Worldwide, and part […]
X+1 announced that it has added new features to its demand-side platform. Read the release. X+1 CEO John Nardone discussed the recent updates to his company’s platform and demand-side platforms, in general. Why is a universal tag a step forward? Can you give some background as to what marketers have been used to? JN: Our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Picks Verification Partners MediaPost’s Joe Mandese notes that GroupM is “all in” when it comes to verification/validation technology as the media buying juggernaut looks to make sure their ads are running where they should be. AdSafe Media and DoubleVerify are the apparent winners […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Scott Symonds, General Manager of AKQA Media, Search & Analytics. Answer: Too […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe’s VivaKi. The question of […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from MDC Partners’ Darren Herman, founder Varick Media Management & Chief Digital Media […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. This is Part 1 of a 2-part series. In Part 1, I will make the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]
Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog. In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]
eXelate announced a new partnership with Nielsen which will enable its PRIZM (and P$YCLE and ConneXions) offline segmentation through eXelate’s online data exchange for digital marketers. Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local….it’s the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display […]
