Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Auction Online auction site eBay tried to enter the media buying business a few years ago with its media marketplace for cable advertising (networks and agencies balked). But now, eBay is aiming squarely at the display market. The company has struck a deal […]
The online advertising world continues to be challenged by ne’er-do-wells as Click Forensics released results from its latest quarterly, deep-dive into the company’s fraud detection data. The Company identified challenges with display advertising where “a pop-up or pop-under (…) rotates brand advertisers’ banner ads every 10-15 min in an effort to seemingly boost impression figures.” […]
Um. I missed a little detail in my retargeting/remarketing story published earlier this month. I forgot about my retargeting campaign’s “exclusions.” My apologies to Google, Larry and everyone else who wondered why I wasn’t getting that much reach with AdExchanger.com’s ongoing retargeting campaign through AdWords. Please allow me to explain. As many of you know, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You’ve Got Display Mail Although the Google main search page remains as clean and ad unit free as ever, users of the search giant’s Gmail may be noticing something extra in their inboxes. SearchEngineLand’s Greg Sterling believes he may have stumbled on a test […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger.com spoke recently with CEO Todd Vernon and COO Walter Knapp of Lijit, a Boulder, Colorado-based company focused providing a search engine and other tools to long-and mid-tail publishers. In addition, publishers may choose to join Lijit’s ad network. Earlier this month, Lijit issued a release on company momentum. Read it here. AdExchanger.com: What momentum […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com: What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings, Display Looking Up Yahoo! released its Q4 2010 financials and “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,205 million for the fourth quarter of 2010, a 4 percent decrease from the fourth quarter of 2009.” Read the release (PDF). Yahoo! earned […]
Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]
Display advertising around email is no longer the bottom feeder of inventory I once envisioned. “Sure, it’s cheap, but it’s email inventory” used to be a common refrain. Times change. In fact, over the course of the past few months, numerous industry people have suggested to me that the display ad inventory wrapped around email […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsers Blocking Tracking Mozilla, makers of Firefox, and Google, which makes Chrome, announced that their respective browsers will be outfitted with technology that makes the blocking of cookies a snap. Read more from Mozilla. And, read the Google Public Policy blog about Chrome opt-out […]
Hi Larry, Congrats on your new role over at Google. Thought I’d say hello and introduce myself. -Hey, by the way, I liked the shot of the three of you in the driverless car. Looks like you’re having fun over there already. Who can blame you considering the relatively balmy temps you all appear to […]
Oh leakage, leakage, leakage. Last week’s Adobe acquisition of Demdex made clear that many of those working hard on a broad software-as-a-service solution for the advertising industry, see the securing of inventory supply as the key lever. If you don’t have any supply, you won’t have any ad spend floating through your ad pipes and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Committee Hearings You knew there would be more of this after the new year: Mediaweek’s Katy Bachman reports that the Senate Commerce, Science and Transportation Committee is likely to hold hearings on online privacy issues, perhaps as soon as next month. The big […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports, Page Becomes CEO Google reported its Q4 2010 earnings and it was another whopper that exceeded Wall Street analyst expectations as “Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company. AdExchanger.com: I see you’re part of the PayPal mafia. Were you an original gangster there and how does that experience and eBay motors inform what you’re doing at MaxPoint? JE: No, I am not a part of the “PayPal” mafia. They had left […]
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rocket Fuel Ignites Video With Display Ad network Rocket Fuel announced that it’s bringing its data-driven audience buying to the video channel with a product called Video Booster. According to the release, “The solution, which offers 15- or 30-second duration in-stream pre-roll ads with […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Ad Haul ”2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” says eMarketer principal analyst Debra Aho Williamson, noting that the social net should hit $2.19 billion in […]
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
