The Internet Advertising Bureau has posted a short video clip for its data-and-media “Great Debate” panel led by Federated Media’s John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands’ agency exec Quentin George giving clear guidance to publishers with a dose of audience-based […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question […]
At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]
Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
Today, Donovan Data Systems and The Rubicon Project announced a new partnership which will target agency media buyers and “automate the display advertising transactions that are not executed through real time bidding (RTB).” Read the release. Rubicon Project CEO Frank Addante and JT Batson, President, DDS Digital at Donovan Data Systems, discussed the deal and […]
On Wednesday, online advertising company interclick announced its 2010 financial results as the company’s revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, “The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38% […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. AdExchanger.com: Please share a bit of background on you. And, what inspired HookLogic? JO: The co-founders and I met during the dot-com boom at Beyond Interactive, one of the first digital advertising agencies, now part of Mediacom/WPP. As an Industrial Engineer with a strong background […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 MILLION Dollars Advertising business management company – including ad operations services – Operative announced a new round of funding to the tune of $10 million led by ORIX Venture Finance and a private investment firm according to PaidContent. PC’s David Kaplan writes, “Operative […]
Online advertising company Collective announced the acquisition of Oggifinogi, a rich media technology company. Read the release. (Also, read the Oggifinogi Q&A on AdExchanger.com from last year.) Collective CEO Joe Apprendi discussed the acquisition and its implications. AdExchanger.com: Please discuss the difference between the way Collective has sold online video to-date, and the way it […]
This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Adam Cahill, EVP, Media Director, Hill-Holliday Kurt Unkel, SVP, VivaKi […]
A collection of advertising technology companies have formed the mobile OpenRTB mobile committee which includes Nexage, PubMatic, Smaato, DataXu, Fluent Mobile, [x+1], and Jumptap. According to a release, “The group’s mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Returns To IAB The Interactive Advertising Bureau has a new President and CEO – and it’s the former President and CEO Randall Rothenberg. Who knew a few months ago that when he left to become Chief Digital Officer at Time, he would be […]
On the heels of a new Google-sponsored Digiday study, Google continues to fan the flames of display as VP of product management Neal Mohan has just published a missive on the Google Agency Ad Solutions blog entitled, “The Three Laws of Display Advertising Physics.” Read more about “the laws.” In the post, Mohan purposefully mixes […]
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net. XA.net’s optim.al is a Social Media Ad Platform. Names and signs were very much what early advertising was about: in the Middle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Futures Trading Imminent? “Techniques are described herein for monetizing page views on an exchange using futures contracts” – that’s the beginning of a patent application filed by Yahoo! on February 17. Inventors listed are Margasahayam Srinivas and Satish Mehta are listed as the inventors. […]
Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly […]
Video ad marketplace SpotXchange – a portion of whose inventory is real-time biddable – announced the integration of a new optimization technology called “Otto” which it says will allow buyers to more efficiently buy video ads. In a release, the company claims that “it is the first video ad network to automatically optimize campaigns to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fraudster Alert In reaction to what it realized was a case of “systemic” fraud, chinese eCommerce marketplace Alibaba.com threw its CEO and COO into the proverbial bonfire as the company admitted “it took senior management at the online marketplace at least nine months to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
