Brian Lesser is CEO of Xaxis, a digital partner of GroupM agencies, and WPP Group company. To learn more, visit the new company website here. Lesser, previously GM of WPP’s Media Innovation Group, discussed Xaxis and its implications. AdExchanger.com: What is Xaxis? And how will it differentiate itself within the marketplace? BL: Xaxis is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Offering Ad Verification For Video Video analytics and demand-side platform (DSP) TubeMogul is offering its own ad verification point solution in the video ad arena called “PlaySafe”. According to the release, the “new ad verification feature ensures that media buyers can differentiate between […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Anti-Trust Probe Imminent? It appears anti-trust litigation is headed Google’s way if a new story from The Wall Street Journal is correct. The WSJ’s Thomas Catan and Amir Efrati write that “issues in the FTC probe are expected to include whether Google searches […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dutch Gov’t Sticks It To The EU Cookie It appears that the wheels may be in motion in the EU towards stricter cookie laws which require opt-in for third-party (ad network-like) cookies. John W. Miller of The Wall Street Journal reports, “The Dutch Parliament […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Premium Ad Network Following on its Ad.com announcement last week, Aol announced yesterday that its Pictela unit “is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s weather.com to help them deploy the IAB Portrait […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Last Thursday, marketing software company HubSpot acquired Performable. Read the coverage. As a result of the transaction, Performable CEO David Cancel has become Chief Product Officer of HubSpot. He spoke to AdExchanger.com about his new role and the implications of the deal. AdExchanger.com: Generally speaking, why did this feel like the right time to look […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Under The Microscope In “The Wild West of Online Video Ads,” a hard-hitting new article from DIGIDAY’s Mike Shields looks at an example from what he says is a Blinx screensaver which served a Tremor Video video ad as well as a […]
Late last week, IPG Mediabrands’ hyperlocal advertising agency, Geomentum, announced a new partnership with Aol and its hyperlocal content network, Patch. According to a release, the partnership will provide “Geomentum’s clients access to new digital solutions available on Patch’s network of over 800 news, information, and community sites.” Read the release. Chris Hiland, President, Strategic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $7 million More For OwnerIQ OwnerIQ has received $7 million in additional funding according to an article by Laurie Sullivan on MediaPost. Read more. Adding up the Crunchbase numbers, this gives the company $20 million in financing since 2007. OwnerIQ has an SEO-friendly network […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is this the right time for DG to buy a company like MediaMind? NN: First, let’s backtrack a little bit […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s $500 Million Business TechCrunch’s Erick Schonfeld covers Aol Investor day and – did you know? – “AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York […]
Today, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. MediaMind CEO Gal Trifon discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is MediaMind a good fit for DG in your estimation? GT: I think why we became very excited about the fit is […]
According to a release, David Cancel’s Performable (AdExchanger.com Q&A from Sept. 2010) has been purchased by HubSpot (AdExchanger.com Q&A from August ’09). Read the release. David Cancel is the original creator of Ghostery (the Firefox plug-in which tracks cookies and was sold to Evidon in early 2010) and a former member of the Lookery team […]
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
Richard Lawrence has been named Leader, Business Science & Marketing Analytics at Mindshare North America, a media agency within WPP’s Group M. In reference to the hiring of Lawrence, Mindshare North America CEO Phil Cowdell said in a release, “His broad expertise in research, interpreting data, and client consulting will help us better identify and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Marketers Crave! Thanks to Adometry, a new study has been released by Forrester Research on what all of you naughty marketer types out there are thinking in regards to data-driven, digital ads. Evidently, measurement and audience insights are top of mind in your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Capturing The B2B Targeting Data Bizo announced that it will look to the URL shortener world to generate more rich data feeds for its B2B data business. According to the press release, The Bizo Switchboard is “the first smart link shortener for business.(…) Switchboard […]
In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday’s acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition […]
On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB’d inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday’s coverage. We asked a selection of ad industry participants their views on the following question: “What’s your take on Google’s acquisition of AdMeld?” Click below […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TellApart Grabs Mad Cash Led by former Googlers Josh McFarland and Mark Ayzenshtat, retailer retargeter TellApart announced a new $13 million round of funding led by vc firm Bain Capital Ventures and existing investor Greylock Partners. The press release shed some light on the […]
Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today’s announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed […]
According to The Official Google blog, Google has purchased AdMeld for a still-to-be disclosed sum. From the Google blog post and VP Neal Mohan: “By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with […]
Norman de Greve is Executive Vice President at Digitas, an integrated advertising agency and a member of the Publicis Groupe. de Greve recently spoke to AdExchanger.com about a wide range of topics across digital advertising. AdExchanger.com: What is the big problem that needs to be solved in digital in your estimation? NdG: We need a […]
