At my company, we’ve been active in the programmatic buying space for brand marketing and we’ve seen some very positive business results to date. I truly believe it’s the future of all media buying (not just digital, but I’ll save that discussion for another day). Yet, we’ve only seen the tip of the iceberg of […]
Sociomantic Labs, a two-year-old DSP geared to e-commerce advertisers, has hired Google’s Jason Kelly as CEO. Kelly was the chief revenue officer at AdMeld, prior to that company’s acquisition by Google – and since then he has focused on integrating AdMeld with the Google stack. Berlin-based Sociomantic Labs has grown organically, having accepted no investments […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub-Side Consolidation AudienceFuel has been acquired by Clever On Demand says TechCrunch’s Anthony Ha who adds that Active International has made another investment in the combined companies to be known as AudienceFuel. Is Active looking for a digital version of barter? Clever on Demand […]
Connecting with an audience begins with an idea – a product or service. Robert Brunner of product design firm Ammunition Group discusses his company’s approach in what makes great design – and ultimately a successful business outcome for his clients. Brunner will speak at AdExchanger’s upcoming Human Centered Automation conference on September 20. AdExchanger: Can […]
On one end of the online revenue spectrum, there’s advertising, which runs the gamut from direct response (primarily) to traditional, branding-style “premium campaigns” (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tumbling Into Ads AllThingsD’s Liz Gannes reports that Tumblr, whose CEO has said not-nice things about advertising, has hired an ad man. Lee Brown, who hails from Groupon, will help sell big brands on native ad experiences. “Tumblr has experimented with brands like Adidas […]
With audience buying a critical part of digital advertising – or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV. If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]
Even before ex-Googler Marissa Mayer became Yahoo’s latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo’s programmatic ad platform strategy swirled around its “big data” offering Genome, the idea of jettisoning Right Media, the ad […]
Reddit seems to be in the news a lot lately as users flock to the platform in search of communities related to events or interests of the day, such as a “subreddit” on politics – or President Obama’s “Ask Me Anything” appearance – or how about cute cat pictures? The community site has few ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad-quisition Rakuten LinkShare – you know, LinkShare – has acquired Utah-based display ad retargeter MediaForge. Read the release. The NextWeb points out, “The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 […]
Datalogix has snatched up Connection Engine in a bid to help customers better link their digital marketing efforts to offline sales impact. Connection Engine allows clients to compare the value of customers acquired through multiple digital channels — including website visits, lead gen, email, and display ads. It does so by hashing customer IDs from […]
A job description for Gokul Rajaram might look like this: “Lead ad product strategy for the world’s dominant social media platform. Scale world of mouth marketing in a way that’s relevant to a billion or so users with myriad devices, nationalities, languages, and cultural reference points. Do it in a way that unlocks the spending […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, founder and CEO of Krux Digital. When he was running the Right Media Exchange, Ramsey McGrory posited what I call the McGrory Conjecture during a panel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Email Direct marketing agency Epsilon announced the launch of its Email Response Network (ERN). This baby can slice and dice your email data better than a Ginsu Knife. From the release, the ERN “features Scheduling Intelligence, which allows email marketers to match the […]
The Lean Startup isn’t just a method for your favorite, angel-funded startup to build a product and raise another round. Its author, Eric Ries, has helped catalyze a way in which great product is created whether you’re in a startup or a Fortune 100 company. On September 20, Ries’ will share his ideas at AdExchanger’s […]
It was 17 years ago that he founded the pioneering Internet advertising company, DoubleClick – and over four years since he helped sell it. But, original DoubleClick founder Kevin O’Connor can’t get the entrepreneurial bug out of his system and has targeted “recommendations” with a 60-person firm he co-founded in 2009 called FindTheBest. Like the self-explanatory […]
There are great expectations/hype surrounding the growth of both mobile advertising and the rise of real-time bidding. Both areas are certain to have a major impact on the way advertising is bought and sold. But at this moment in 2012, dollars flowing through mobile channels and RTB remain a small piece of the total internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Can’t Unseat Nielsen A Google TV Ads blog post explains that the company is abandoning its efforts to disrupt traditional buying models and will go after digital alone. Google’s Shishir Mehrotra says, “We’ll be doubling down on video solutions for our clients (like […]
Retargeting specialist Criteo has an agreement to exclusively provide “personalized” display advertising across Yahoo Japan’s inventory. This the first time a third party entity has been given access to Yahoo Japan’s ad system. Last week, the 16-year-old Yahoo Japan, which was created as a joint venture between Yahoo and Japanese investment firm Softbank, posted a […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That’s Mobile Entertainment Mobile ad network Millennial Media takes the pulse of entertainment ad spending in the space and finds that the category saw dollars grow 133 percent over the past year. One big driver of that involved ads around theatrical releases, which made […]
WPP sees a tough environment for the rest of this year and next, and as a result has lowered its forecast for 2012 from anticipated 4% growth to 3.5%. In its mid-year spending report, the holding company says a cyclical spending downturn related to the absence of Olympic games and U.S. elections is a contributing […]
Facebook’s new Sponsored Results search ads became official last week, and early data from Nanigans suggests they may hold a good deal of appeal for performance-driven marketers. Since going live, the sponsored results ads have delivered Nanigans customers 23x higher click rates while costing 78% less than the average cost-per-click commanded by Marketplace Ads. In […]
Although internet radio streamer Pandora continued to post a loss a year after going public, signs of progress on driving mobile revenue was enough to give investors confidence following the company’s Q2 earnings on Wednesday, as shares were up 12 percent. Ad spending on Pandora in the quarter grew 53 percent and makes up the […]
Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in that both programs aim to create an “approved” list of vendors that can help businesses leverage its platform for marketing, CRM, and other purposes. Also, both offer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Tracking a competitor’s online advertising – both creative and media placements – remains an important niche served by both specialist vendors and global research companies. With mobile ad spend rising, the pressure is now on these players to build out ad intelligence tools for the mobile channel. To that end one well-regarded startup, WhatRunsWhere, has […]
Chris Moore is a partner with Silicon Valley-based Redpoint Ventures, a venture capital firm. As his bio states on the Redpoint website, he serves on the board of a variety of ad technology companies including BlueKai, eBureau (owners of TruSignal), Inadco and Intent Media. Moore led Redpoint’s past investments in companies such as Right Media […]
