Latest

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]

As of the fall of 2012, the newspaper industry had limped through 20 straight quarters of decline, according to figures collected by the Newspaper Association of America. The consecutive decreases began in the third quarter of 2006, when combined print and online ad dollars fell 1.5 percent to $11.7 billion. Since that point, newspaper ad […]

There’s a demonstrated link between foul weather and e-commerce revenue. Storms bring more shopping activity, higher order volume, and higher value per order.  They also create a data retargeting opportunity, as website visits increase. But when the weather turns from unpleasant to destructive – as it did with “Superstorm” Sandy this week – that link […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post.  Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]

If war is too important to leave to generals, then content optimization is too crucial to leave to editorial teams. That’s the animating idea behind this week’s acquisition of digital content analyzer JumpTime by display ad server and publisher-facing exchange OpenX. OpenX has been steadily building its supply-side platform. But the concept of determining how […]

  R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them.  GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]

The burning issues affecting digital advertising these days can be boiled down to handful of recurring themes: ad effectiveness and verification; “Do Not Track” and relevance; and whether social media extends a publisher’s content distribution — or merely fragments it. Given that video is a highly engaging form of media and easily trackable (via completion […]

Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech.  Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]

  “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub. Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]

The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company’s cable and digital properties. In particular, The Weather Channel’s parent company tells AdExchanger  that on Friday, the amount of ad dollars coming in from programmatic channels exceeded […]

Video music site Vevo is ready to try real-time bidding as an option to augment its direct sales. The three-year-old company, a joint venture managed by record labels Sony Music and Universal Music Group along with Abu Dhabi Media, is working with digital video sales platform Adap.tv on setting up the private exchange. In part, […]

Speak the name iProspect and what’s the first thing that comes to mind? If you were around during the first wave of online marketing, the answer is certainly “search.” The agency was one of the first independent search marketing agencies to go global with offices in Europe, Asia, and elsewhere before its 2004 acquisition by […]

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]

Agency holding companies met stronger headwinds last quarter, as clients postponed or cancelled campaigns in Europe and North America. This statement from WPP Group sums up the picture at the three global agency groups that reported Q3 results this week: “Each quarter in 2012 has ratcheted down from a relatively strong first quarter. Provisional forecasts for […]

Publishers are under pressure to embrace programmatic buying, but Vox Media is resisting the call. The company publishes sports blog network SB Nation, tech news provider The Verge, and video gaming info site Polygon, which made its debut this week. The introduction of Polygon represents what Vox CEO Jim Bankoff and sales director Joe Purzycki call a […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Makes A Purchase After much speculation about what Yahoo CEO Marissa Mayer’s acquisition targets should be, the company has announced the purchase of mobile, social recommendation service Stamped. Mayer’s first acquisition as Yahoo’s chief has a small ironic twist, as Stamped was started […]

For the past year, the New York Times Co. has been faced with declining digital ad revenues at its flagship newspaper and ancillary properties. For much of that time, the company has pointed to the weak economy and to the problems at the About Group. With About, which had been unable to reverse falling revenue […]

GraphEffect “has it all” on the Facebook platform. Or almost. The company holds three of Facebook’s four badges (Ads, Pages, Insights) and was recently named one of Facebook’s 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In 2007 I wrote a paper that analyzed the lack of investment from 2001 to 2006 in the basic infrastructure of ad technology.  The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that […]

In addressing Yahoo analysts and investors publicly for the first time during Monday’s Q3 earnings call, CEO Marissa Mayer indicated she would continue a strategy employed during her years at Google: primarily purchases in the “double-digit millions,” rarely exceeding $100 million. Mayer didn’t mention companies  that have been the subject of recent rumor, namely mobile […]

As marketers push for greater ROI and accountability, demand naturally rises for tools that can ascertain whether a campaign reached its audience. This is driving a boom in the ad verification sub-sector, and some turf wars as well. Witness last week’s counter-suit by analytics provider Moat against comScore over patent violations, which was a reaction […]

The last time AdExchanger spoke with First Round Capital partner Chris Fralic in May 2011, Fralic indicated that “hot deals” were getting done faster and valuations were skyrocketing. He warned, “The negatives to be on the lookout for are down rounds as things cool off – it’s not fun…” As the innovation of ad technology […]

Last week PaidContent gave us an update on Sambreel Holdings, a fast-growing purveyor of browser plugins and other software that can alter ad space on premium websites. Some of Sambreel’s products work by displacing ad positions on sites like About.com, Google.com, NYTimes.com and other publishers, and then inserting new ads that Sambreel sells through its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding The Sell-Side In Europe, marketing services company Publigroupe is going end-to-end as it announced the acquisition of 85% of the shares of sell-side platform Improve Digital. Improve founders Joëlle Frijters, CEO, and Janneke Niessen, CIO, will continue to guide the company as a […]