Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In A Moment, Maybe Twitter is asking top dollar from sponsors on its new Moments channel, which is a curated capsule of tweets, videos, photos and media surrounding a live event or news item, Digiday reports. It’s had some early adopters, including Starbucks, REI […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Gernert, CEO at Resonate. Over the past decade, digital marketers have relied on quantity-based measurement as a proxy for campaign performance. The volume of impressions, clicks and likes signifies […]
If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet. Adobe and Videology, through new over-the-top video ad sales and the yield management system Adobe Primetime TV Media Management, hope to solve this problem. The solution was released Tuesday during Videonuze’s programmatic […]
Buenos Aires-based game studio Etermax is a rare creature in the app development world. “We don’t focus on user acquisition,” said CEO and founder Maximo Cavazzani. It’s quite a statement considering that Etermax is the developer responsible for quiz app Trivia Crack, which was the most downloaded app in the App Store in late 2014. […]
For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley. “We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing. Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. Talk to some premium digital publishers these days and you will likely get a heavy dose of fear and loathing. You’ll hear how the business […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking’s Lost Boys A team from Nieman Labs finds the growth of digital media makes it tough to measure the size of the ad blocking problem. Jim Coudal, CEO of the ad network The Deck, says that “if someone is using an adblocker, […]
The emergence of data-enabled TV targeting is altering the agency buying structure. In 2014, WPP’s GroupM launched Modi Media, a unit that would become the poster child for so-called “advanced” TV ad buying. But it’s not the only agency group to build an offering geared to the fragmenting milieu of TV advertising. Others, such as […]
Turn is going through a restructuring and has laid off 57 of its roughly 400 employees, said company CEO Bruce Falck, who was appointed to the role in September. “We did a pretty big restructuring of client services and sales,” he explained. “We merged the team, so it’s true that’s a larger chunk. But we’re […]
In 2014, American Express boldly declared in an RFP to ad tech vendors that it wanted to programmatically transact 100% of its then $128.5 million display budget. Though the statement was later clarified to be more of an aspiration than a brand-wide target, the financial services giant was one of several large brands exerting greater control over exchange-based buys at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Lempner, a customer intelligence practice executive at Infinitive. Maybe it’s a sign of the maturation of digital marketing or just the reality setting in, but there is emerging buzz […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Future Suitors In the wake of yesterday’s WSJ report that Yahoo’s board will consider selling off its core business (ad-supported digital media), the big question is, who would buy it? SoftBank, Time Inc., News Corp. and IAC are all floated as possible bidders […]
The ecommerce marketing software firm Bluecore on Wednesday announced a $21 million Series B funding round led by Georgian Partners. The company’s terms or valuation were not disclosed, nor were they disclosed during a $6 million Series A in January. Despite the recent round, Bluecore co-founder and CEO Fayez Mohamood told AdExchanger that “it got […]
For the past three years, Ancestry has used content to drive sales, writing and promoting blog posts like “Do You Have Royal Blood?” to encourage people to buy its product. This strategy goes against conventional wisdom, in which banners are typically meant for driving sales and content to drive awareness. “Every piece [of content] we […]
AskMen is firmly in the pro-platform camp among publishers. The men’s website, born during the dot-com boom, now looks to platforms, not SEO, as a way to gain audience and increase recognition. The king of those platforms is Facebook, where video posts earn the publisher millions of views. AskMen, which is owned by Ziff Davis, […]
Digital marketing firm Impact Radius scooped up ClearSaleing, the attribution component of eBay Enterprise, which was spun off from eBay in November. Terms of the deal were not disclosed. Impact Radius CEO Per Pettersen told AdExchanger that he targeted ClearSaleing because “[t]hey have some very innovative technological approaches to cross-device and consumer journey tracking.” Pettersen […]
When it comes to mobile ad fraud, everything old is new again. “All the bad stuff we saw happen in web 1.0 in terms of trying to trick users is coming back with mobile,” said Alex Calic, CRO of The Media Trust, a company focused on ad verification and malware detection. That’s certainly the case […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Assaf Suprasky, CEO at myThings. As it becomes ever more challenging to find, retain and monetize users, app developers are fighting an uphill battle. The statistics make for grim reading: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that charge advertisers based on “temporal activity” (aka time on page, though it may sound like a brain function). Speaking with Mediapost’s Joe Mandese, several media agency execs throw their weight behind the […]
The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner […]
The beginning of the holiday sales period was record-breaking for retailers, despite thinner Black Friday crowds and reduced Cyber Monday shoppers. (121 million compared to 127 million last year according to the National Retail Foundation.) Still, weekend sales reached $8 billion – following a disappointing weekend sales period last year – while Monday sales passed […]
Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed […]
Political campaigns and causes trust their media dollars to strategists who share their ideological vision. Despite that seemingly immutable fact, commercial tech is opening up more opportunity by assuming the role of vertical partner to political vendors as a side-long way to access new budgets. For the past year, Rentrak – recently merged with comScore […]
Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to $180 million in cash. Of that sum, $91 million is payable at closing and the remaining $89 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Cimino, former CEO at Brilig and Snickelways. I don’t fully understand Snapchat as a user, but as an Internet entrepreneur I know powerful new media when I see it. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Social Bounce? Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But […]
Tim Armstrong is going to have to look for a new successor. The AOL CEO’s heir apparent, the highly visible Bob Lord, will soon step down from the company, which he joined two years ago to help spearhead an aggressive expansion of the company’s ad technology vision. The Wall Street Journal first reported the news […]
When Forrester released its Wave assessment for video ad platforms Monday, the ability for each demand-side platform (DSP) to buy cross-screen – including linear TV – was a key factor. “The biggest thing large advertisers are struggling with is how to use digital video and TV in combination, not just digital video by itself,” said […]
Bots are slipping through the cracks. Digital security company Are You a Human claims to have identified a number of bots for sale in traffic that’s already been filtered by well-known verification companies. “The bots we saw through ad units were both on the open exchange and through direct DSP relationships,” said Reid Tatoris, COO […]
