Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Cupid This could be a big year for Facebook’s branded video program, writes Ad Age’s Tim Peterson. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year. “The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. After the Super Bowl, my family had this conversation: Wife to son: Did you watch the ads? Son: No. Wife: That’s half the fun. Son: […]
There’s an old ad industry saw that goes, “a little Procter & Gamble budget in everyone’s paycheck.” Well, now there’s a half billion less. The CPG giant told investors on the company’s earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to […]
The combination of content and commerce can be a complex cocktail to get just right. Alcohol delivery service Thirstie is experimenting to find the right mix. “It’s not that content to commerce is all that hard to do,” said Devaraj Southworth, CEO and co-founder of Thirstie and a former AmEx exec. “It’s just hard to […]
The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect […]
The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate […]
Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days since its premiere. Although a popular Marvel comic (and actor Ryan Reynolds) certainly inspired that turnout, a week-long multiplatform activation from Viacom preceding the film’s launch helped generate awareness. Throughout the campaign’s […]
China is a market that gets people excited – a largely untapped potential audience of more than 1 billion people. It’s certainly one of the stated “strategic rationales” behind the recent $1.2 billion buyout offer that browser maker Opera received from a consortium of Chinese companies, including mobile game maker Kunlun and security software provider […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lessons Of History Ad/Fin CEO Andrew Altersohn writes for MediaPost that programmatic must deal with its ad quality (i.e., fraud, viewability and brand safety) baggage once and for all. He quotes Tim Glocer, former CEO of Thomson Reuters, who says, “Over Reuters’ history, we […]
Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender, who oversees the Google Display Network (GDN), will now also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM). […]
Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said Albert Thompson, a digital strategist at multicultural marketing agency Walton Isaacson, in charge of the Lexus business. The car brand has a longstanding relationship with LGBT media company Q.Digital, the parent to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Header bidding has added significant value to the publisher ecosystem, maximizing revenue and creating opportunities to democratize access to the ad server. A series of fascinating trends in the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. French Retreat Publicis Groupe described the company’s exposure to last year’s Mediapalooza wave of media agency reviews in its most recent earnings call. The most painful losses were those of US media accounts for Coca-Cola (which went to McCann) and Procter & Gamble, the […]
Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy. “Helping clients find the right audiences and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vadim Rogovskiy, CEO at Clickky. For years, app installs were the ultimate metric for the mobile marketing industry. But as the market evolved, the importance of a mere click was […]
Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren’t sharing them with each other – partially because they don’t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator. As a result, companies are developing their own policies and […]
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) […]
Spotify was a bit late to programmatic, but now it’s raring to go. “2015 was the year we started opening up, which was huge for us, and 2016 is the year we’re going to be fully open,” said Spotify CRO Jeff Levick. “We’re going to keep expanding and investing heavily in the programmatic channel.” In […]
Why shouldn’t Time Inc. take on Facebook? The 94-year-old media brand will acquire ad platform company Viant for its “people-based” marketing capabilities, the companies said Thursday. Viant – an amalgam of companies that rebranded a year ago from Interactive Media Holdings (IMH) – includes the remains of MySpace, ad network Specific Media, video ad platform Vindico and Xumowill, a smart […]
Fatherly co-founder Michael Rothman hopes that when the typical Thrillist reader grows up and has a baby, he will start reading Fatherly. Rothman, an early employee at Thrillist who worked there until 2012, realized that many in the site’s target audience were growing up and having kids. But content for those dads – funny, a […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Service Silicon Valley investor Darren Herman penned a Medium post on how ad and marketing tech startups should approach the market. Valuations are coming down, the biggest competitors aren’t IPOing and seed-round funding is getting harder to find, so what’s a startup […]
Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 […]
The one thing that investors really want from Twitter – for it to grow its monthly active users – is seemingly something that the platform can’t deliver. Twitter reported on Wednesday that revenue for Q4 2015 was up 48% year over year, hitting $710 million – with ad revenue comprising $641 million of that number […]
Despite the explosion of consumers watching 100 million hours of video every day on Facebook, marketers want more ways to make an impact in a video environment rife with muted autoplay. Consequently, Facebook on Wednesday released automated captioning for autoplay video and a complete integration to third-party measurement provider Moat and rolled out globally a […]
Twitter’s giving its reverse chronological timeline an algorithmic tweak. Rather than automatically seeing the most recent tweets first and then moving backward in time as they scroll, starting Wednesday users will see a curated lineup of roughly one dozen tweets at the top of their timeline culled from the accounts they follow. To determine which […]
