IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running companies in both marketing services and advertising technology, a nexus where IBM has been making large bets lately. An IBM spokesperson said […]
The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council released the near-final draft of its mobile viewability standard for public comment on Friday. “I wouldn’t say that everybody is ready for this, but there are numerous people clamoring for standards, and organizations […]
There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle in a grocery store. “The location data opportunity is still unfolding,” said Tracey Scheppach, EVP of precision video at Publicis Groupe’s Starcom MediaVest. “As agencies start to get smart about things like […]
While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development and strategy at New York Media. New York Media – owner of the NYMag.com, Vulture, The Cut and Grub Street sites – is looking for partners that share its focus on using […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. On April Fools’ Day, folks from over the world play practical jokes on their friends and families. But in the digital […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. I recently read about a study finding that only 40% of digital ad spend actually goes to working media. The rest is eaten up by agency fees […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail’s Challenges “The parts of LiveRail that focused on the open Web are slowly being phased out” thanks to video viewability and fraud issues, writes Business Insider’s Lara O’Reilly in a deep dive on Facebook’s video SSP. O’Reilly details numerous factors – including culture […]
The Federal Communications Commission (FCC) on Thursday formally approved its privacy proposal for Internet service providers, despite dissent from several commissioners. “It’s as if we all forgot how the Internet economy actually works today,” said FCC Commissioner Michael O’Rielly, who opposed the proposal aimed at curtailing how telcos and ISPs collect, share and monetize customer […]
Scale is becoming less of a differentiator among digital publishers – meaning they’ll soon have to focus on metrics like engagement. According to comScore’s “Cross-Platform Future in Focus” report, released Wednesday, 20% more digital media properties, including publishers and ecommerce sites, have topped 20 million uniques in the past year. That’s a total of 206 […]
While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]
Playbuzz, a creation platform for quizzes, polls, trivia, slideshows and videos, raised a $15 million strategic investment Thursday. Saban Ventures, an existing investor in Playbuzz, led the investment, which included participation from Walt Disney Co. Playbuzz’s CEO and co-founder, Shaul Olmert, said the company was looking for “potential partners as well as investors,” but would […]
With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Spilman, chief revenue officer at Criteo. Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some Assembly Required AOL CEO Tim Armstrong is setting ambitious goals for the company, like reaching 2 billion users and generating up to $20 billion in revenue by 2020. Considering AOL currently has 700 million users and saw $2.7 billion in revenue last year, […]
Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need to catch up, said Jonathan Hsia, Mindshare North America’s head of digital investment. “It really is more a question of: What do marketers need to do to leverage ad tech in a […]
The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Debby Ruth, senior vice president at Frank N. Magid Associates. You can’t go online or even open a newspaper without seeing a story on virtual reality (VR) these days. VR […]
For Refinery29, the decade-old digital publisher, there’s no better time to be in the business. “We’ve seen the media world go through a lot of cycles, and this most recent one is the most exciting one for us,” said Justin Stefano, co-founder and CEO of Refinery29. “As confusing as it might be in certain ways, […]
Scripps Networks Interactive, which owns the Food Network, HGTV, DIY Network and Travel Channel, touts its strength in audience and original content as a selling point for brand advertisers. It also claims that, unlike other networks, its ratings are up (HGTV ratings were up 8% last quarter while Travel Channel saw a 5% increase). Across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heads Up Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but obfuscated the supply chain and pegged programmatic as a line […]
Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Google see real challenges with the system. Those challenges include inventory scarcity, placement transparency and auction dynamics that don’t match up with brand spenders. Publishers who are hankering for political ad spend don’t always have […]
Deloitte Digital, which describes itself as a “digital creative consultancy,” has been hiring to offer better services around streaming media/entertainment businesses. Part of its growth over the last three years, from 1,000 people to about 7,000 today, was to staff up to accommodate new business opportunities like TV everywhere services as more TV companies go […]
On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and […]
Some app developers are raking in the cash hand over fist – Supercell made $924 million in profits last year – and others are eating instant ramen noodles for dinner. Most developers make less than $500 a month, according to Vision Mobile. But that doesn’t mean the ramen eaters don’t deserve access to sophisticated analytics and business […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, founder and CEO at Polar. When I ask publishers how they are differentiating their branded content business, the common response I hear is, “We create the highest-quality content.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Bloat The ad-blocking trend is often laid at the doorstep of publishers and their ad tech partners, but there’s plenty of blame to go around. The Wall Street Journal examines the role of agencies and brands in perpetuating the enormous file sizes that […]
Brian McAndrews is out as CEO and president of Pandora, where he served since 2013. He has been replaced by company founder Tim Westergren. McAndrews, who has a long history in digital advertising, departs at a time when Pandora faces major growth challenges in the intensely competitive music streaming space. While McAndrews brought a long […]
Shaina Boone will discuss viewability, fraud and supply chain issues on April 14 at PROGRAMMATIC.IO in San Francisco. Talking about fraud and viewability is one thing – but “actually managing it is an entire program,” said Shaina Boone, managing director of marketing sciences at OMD USA, where she helms the analytics practice. Managing advertiser expectations is […]
A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune Publishing is among those who have implemented header bidding for AMP. It’s the first time header bidding functionality has been leveraged in support of the “platform publishing” craze that has lately seen […]
