“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith. The pandemic accelerated many consumer trends that were already in motion, including the collapse of the traditional funnel and the proliferation of ecommerce experiences in mobile apps, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner, Davis+Gilbert. Everyone in the ad tech industry should have January 1, 2023 highlighted and underscored—twice—on their calendars. That’s the day that both the Virginia Consumer Data Protection […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray, […]
Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott McDonald Ph.D, President and CEO at the Advertising Research Foundation. For more than a year, close industry observers have endured an unending stream of angst about digital marketing disruption […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allison Branton, Head of Advanced TV Data Solutions, AnalyticsIQ. In 2020, nearly every industry was flipped on its head. TV advertising was no exception. The upfronts were cancelled, the streaming wars reached a fever […]
“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses […]
Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video […]
Twitch has become a go-to spot for CPG product launches, as brands embrace the platform as a way to reach young people and run attribution case studies for online gaming. In one fresh example, a new custom pack of Sour Patch Kids had its debut this week in partnership with the Twitch streamer TimTheTatman. The […]
When Google delayed the end of third-party cookies, ad tech’s first reaction was “stunned silence,” said Matt Barash, SVP of global publishing and platform partnerships at Zeotap and a self-described “ad tech socialite.” For this week’s episode, we talk through the fallout of Google’s decision to delay the phaseout of the third-party cookie by nearly […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq on Wednesday. It raised more than $500 million with the IPO, and reported a net income of $18 million on total revenue of $303 million in Q1, CNBC reports. “I think of Taboola as a […]
Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million […]
Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s based. But once the pandemic took hold, the company had to rethink its OOH campaigns, as subway riders and use of public transport dwindled while demand […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher’s strategy. But as we approach the post-cookie era (even if it happens later than originally planned), […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Zezima, Chief Data Ethics Officer of Acoustic. The ability for companies to navigate the data landscape grows more complex with each set of government regulations. The enactment of new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes […]
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need […]
Sridhar Ramaswamy left Google three years ago after a long stint as head of the company’s search and advertising products. His experience overseeing the world’s largest ad-supported business was among the most powerful roles in advertising, and set him up for practically any leadership role in data-driven marketing. So it raised eyebrows last year when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Kedem, programmatic media director at Croud. Last Thursday, Chrome announced plans to delay the deprecation of third-party cookies by almost two years. Chrome’s decision to temporarily maintain the third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest […]
There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then […]
If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated movie ticket subscription service, it’s to trust his gut. “If something doesn’t feel right, don’t do it,” said Spikes. He exited MoviePass in 2017 when Helios & Matheson Analytics, a publicly traded information services company, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Some of us may not have been surprised by last week’s announcement that Google is delaying the deprecation of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled […]
Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along […]
