Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps […]
A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need help with data-driven business transformation. And the category gained another competitor on Tuesday with the launch of Madtech Advisors, a consultancy founded by Bob Walczak, who will serve as CEO, and Aditya Kulkarni serving as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Warren Lapa, CEO, Unique. When Google announced its plans to block third-party tracking in Chrome, the ad tech ecosystem immediately pivoted to first-party data and derived personal identifiers. The pitch […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment by Apple, which promises to extend its 15% commission for apps that make less than $1 million for at least […]
The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]
The British government is considering an alternative to the GDPR in the wake of the country’s split from the EU. Its plans call for fewer cookie notification pop-ups and less aggressive enforcement by regulators. The UK Culture Secretary Oliver Dowden told The Daily Telegraph that the country should have a new data protection law that […]
The field of public ad tech and digital media companies is growing large – both in number of companies and their market value. To help us untangle all of the M&A, IPOs and SPACs, Progress Partners Chief Operating Officer Domenic Venuto explains how investors approach the digital media and advertising sector. One important tell for […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies franchise churns out a 15th movie, and you’re rightly excited to see it on the big screen. But when you get to the theater, you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation […]
The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged to Amazon. But now we’re in a third era, which could be known as the social commerce age. Put differently: the age of Shopify. The ecommerce tech company announced an integration with TikTok on Tuesday, […]
This article is sponsored by Connexity. The Google/Facebook/Amazon hegemony isn’t falling anytime soon, but the familiarity of ad offerings and constant swerves in consumer behavior are driving retailers to investigate new tactics. “Google, Facebook and Amazon are obviously still important to digital strategy, but they’re becoming increasingly crowded and challenging,” according to Bob Caputo, EVP, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which […]
Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the programmatic startup Spaceback and Nova, the buy-side business connected to Polar. But […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP, Product & Strategy, Intowow Innovation. When Google Ad Exchange completed the last mile of the industry’s transition from second-price auctions to first-price auctions in September 2019, publishers were enthusiastic about the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings but is under fire for underreporting viewers and missing visibility into streaming, mobile and desktop. The Olympics on NBC underwhelmed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Trevor Testwuide, CEO and Co-Founder, Measured. With less customer tracking and online data collection, advertisers are rethinking their ad targeting and attribution methods. The time has come to revisit a measurement approach […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Verse, Same As The First? The Federal Trade Commission is trying again to present a convincing antitrust case vs. Facebook after a federal court dismissed its initial lawsuit for failing to prove the social giant runs a monopoly. The FTC on Thursday filed […]
It must be sweeps week, because TV drama is through the roof. Nielsen lost its Media Ratings Council accreditation for National TV Ratings. The TV currency company calls the loss of the MRC seal of approval a hiatus while it focuses instead on Nielsen ONE, the cross-channel metric expected to launch late next year. Broadcasters […]
The United States Northern District Court of California dismissed a case earlier this week brought by Hugo Elliott, a citizen of the UK who lives in England, against the American ad tech company PubMatic. The case was dismissed out of hand, so it hardly seems a notable decision. Except that it would have been the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lara O’Shea, Executive Strategy Director, VMLY&R. Those who lived in noughties Britain will remember the scenes in Little Britain where David Walliams played customer service advisor Carol Beers; she lived behind her computer screen, […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift to online buying, and investors are following the money. Tiger Global, the investment firm that led investments in DoubleVerify and Moloco, among other ad tech startups, put a $50 million round behind Nacelle, which provides […]
Erik Huberman, CEO and founder of marketing consultancy Hawke Media, has some pretty strong – if not outright harsh – words for most media agencies out there: “They’re full of [expletive].” Before founding the Los Angeles-based company in 2014, Huberman launched and sold two commerce companies – Swag of the Month and Ellie – and […]
The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports of […]
