Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]
The British mobile carrier Three Group on Wednesday began a 24-hour trial of the network-level ad-blocking blueprint it’s been working on since earlier this year. Three deploys its ad blocking through a partnership with the Israeli startup Shine, which installs ad-block tech on telco networks and facilitates new opt-in advertising arrangements between mobile providers and […]
With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees and enhanced data products. “You can still invest client dollars in proven media, but upfronts are now about online video partnerships you can make long-term investments in,” said Maureen Bosetti, the chief investment officer for Interpublic Group’s […]
Investopedia launched in the dot-com era as an online dictionary of investment terms. Its financial audience attracted advertisers, and the glossary format drove traffic from Google searches. But times have changed. Investopedia needed to conquer social, which has supplanted search as a dominant traffic driver for many publishers. And reaching investors at the beginning of […]
As of Wednesday, there’s a new lord of the manor at AOL Platforms. Tim Mahlman, formerly president of publisher platforms at AOL, has been promoted to president of AOL Platforms, effectively filling the shoes left empty upon Bob Lord’s departure to IBM in April – but with one big difference. “It’s the first time AOL appointed […]
AppNexus and Taboola have connected with each other to enable buyers to purchase Taboola’s native placements programmatically. Eighty-five AppNexus buyers have already used this connection to buy on Taboola. The integration represents a step forward for programmatic native just as another huge native pool of supply disappeared: FBX, which will shut down in November. Taboola CEO Adam Singolda […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]
In its critical agency report, The Association of National Advertisers (ANA) didnt touch on the complexities of the modern media-buying landscape, said Rob Norman, chief digital officer of WPP’s media-buying arm GroupM, in a blog post Tuesday. Norman’s response comes after the ANA mic-dropped its investigative report into agency transparency, criticizing agencies for taking rebates and a […]
Marketers can now target advertising on Pinterest using their CRM lists or mobile ad IDs, and expand those campaigns through lookalike targeting. The product update gives marketers a way to reach their existing customers, a la Facebook’s popular Custom Audiences product. “This is becoming a must-have in the marketplace because of the performance it drives,” […]
