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»Three

Zeotap Hopes To Become The LiveRamp Of Europe

Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday, the Berlin-based mobile data platform announced the global rollout of Connect, an identity solution that deterministically links offline data to anonymized online identifiers based on exclusive relationships with telco operators in markets across Europe, India… Continue reading »
by Allison Schiff // February 5th, 2019 //
»
UK Telco Tests Network-Level Ad Blocking, As Ad Industry Awaits The Fallout

The British mobile carrier Three Group on Wednesday began a 24-hour trial of the network-level ad-blocking blueprint it’s been working on since earlier this year. Three deploys its ad blocking through a partnership with the Israeli startup Shine, which installs ad-block tech on telco networks and facilitates new opt-in advertising arrangements between mobile providers and… Continue reading »
by James Hercher // June 15th, 2016 //
»
 

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