The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity around the type of online video ads being bought, Adweek reports. The news worried some publishers who run low-quality videos, like easily ignored spots or […]
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
In direct communications, Meta account reps candidly admit the platform had an “error” or “bug” and commit to at least partial refunds. But the company has tried to elide its account overspend glitch.
“I’ve always wanted to meet Nate Neal! I mean, he just gets me.” That’s what the woman seated next to me at a recent conference said when she found out I work for AdExchanger. As the artist of AdExchanger’s weekly comic for more than 13 years, Nate’s playful style, creativity, humor – and hilariously on-point Easter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major fracture. Brian Andersen, a co-founder and partner, along with partners Mark Greenbaum and Dick Filippini, are all exiting over a disagreement with co-founder and CEO […]
“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava.
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its own identity management solution so low – between 1 millisecond […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to life – and were deluged with outrageously talented applicants. We whittled down the list to a small handful of finalists, who will be taking over the AdExchanger […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business. Retail ad spend forecasts have leapt to $25 billion and more. Except those numbers mostly track Amazon’s growth, plus a […]
Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the deal.
Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket’s Joshua Koran, is it really that simple?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of ethical standards covering privacy, data ethics and misinformation.
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.
The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to dethrone Nielsen.
Marketers must decide how to balance priorities to maximize investments across multiple channels when the distinctions hold no real meaning to customers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]
Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.
Is there a correlation between high attention scores, low emissions scores and business outcomes? To find out, Mars and Nestle-owned Nespresso are testing two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide.
Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.
Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech to the Federal Trade Commission. “There’s a wind of change happening,” Gupta Erry says.
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth.
One reason for this: We’ve modernized workflows such as conventional insertion order (IO)-based transactions and streamlined much of the manual process through the advent of advertising technology. Today, there are programmatic capabilities, real-time bidding (RTB) and streamlined automation of ad serving and delivery of campaigns.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The currency switch-up just weeks ahead of the upfronts has only added to the industry’s mounting frustrations with Nielsen.
