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»Investment

Alphabet Reveals YouTube Revenue – $15B in 2019 – And More Granular Data

YouTube drove $15 billion in ad revenue in fiscal 2019, according to Alphabet’s Q4 and FY results, released Monday. Read the release. This is the first time Google has disclosed YouTube’s revenues, which have grown briskly over the past three years – from $8.2 billion in 2017 and $11.2 billion in 2018. Alphabet will now... Continue reading »
by James Hercher // February 3rd, 2020 //
»
Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
LUMA: Ad Tech M&A Was Up Across The Board In 2019

Ad tech had a stellar 2019. You heard that right. The year started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory, according to a Q4 market report released Tuesday from investment bank LUMA Partners. The number of scaled deals worth... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent

Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in... Continue reading »
by Allison Schiff // December 5th, 2019 //
»
Brian O’Kelley’s Next Move Has Nothing – And Everything – To Do With Advertising

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder Brian O’Kelley is revving up a new startup called CMDTY (pronounced “commodity”) that aims to apply data and technology to the old-school industry of supply chain and logistics management. His... Continue reading »
by Allison Schiff // September 12th, 2019 //
»
Disney Throws Down The Gauntlet With Planned $12.99 Streaming Bundle

You haven’t seen any marketing for Disney+ yet, but you’re about to. Disney is on the verge of a marketing blitz for its direct-to-consumer streaming service. The campaign will kick off in late August and run across traditional, digital and Disney owned-and-operated channels leading up to the service’s planned launch date on Nov. 12. It’s... Continue reading »
by Allison Schiff // August 6th, 2019 //
»
LinkedIn Paid Just Under $300M For Drawbridge

Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid... Continue reading »
by Ryan Joe // June 19th, 2019 //
»
Tealium Raises $55M To Do Battle In The ‘Annoyingly Crowded’ CDP Space

Tealium has raised $55 million in new funding, its sixth round, the company said Wednesday. The round, led by Silver Lake Waterman with participation from ABN AMRO, Bain Capital and a smorgasbord of others, brings its total funding to $160 million since 2012. Most of the cash will go toward growth in order to capitalize... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
Pinterest Lowers IPO Expectations

Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year. With price per share ranging from $15 to $17, Pinterest is valued between $10 billion and $11.3 billion. Could this lower-than-expected valuation indicate skepticism about Pinterest’s core business? Elgin Thompson, managing director of Digital Capital... Continue reading »
by Ryan Joe // April 8th, 2019 //
»
Three Investment Trends To Watch In 2019

Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data platforms (CDPs) and advanced TV technology – are now catching their eye. Why? In a word: growth. “Growth is still what commands exit premiums – growth is what people pay for,” said Deborah Farrington, founder and... Continue reading »
by Allison Schiff // January 28th, 2019 //
»
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