Data Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old […]

The fate of each ad tech company hinges on whether or not it has a privacy strategy. Regulators, privacy advocates and web browsers are targeting core capabilities around targeting and measurement, which affects vendor product, engineering and commercial teams. So TripleLift appointed its first Chief Privacy Officer, Julia Shullman, in January. Her mission is to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. The rollout of the California Consumer Privacy Act (CCPA) has been, perhaps, the most […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Champing At The Fitbit Regulators around the world are taking a long look at Google’s proposed $2.1 billion takeover of the wearables company Fitbit. It’s not a typical antitrust situation, because Google doesn’t compete directly with Fitbit and the company isn’t the leader in […]

The California attorney general’s office has released the second draft of its implementation regulations for the California Consumer Privacy Act. The updated regs, published late Friday, take into consideration feedback received during a 45-day comment period that ended in December. The AG is accepting comments on the amended proposed regulations until Feb. 25 (extended from […]

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Will Google Do? Heightened regulatory scrutiny of Google’s ad platform business has sparked an internal discussion about whether to get rid of its ad tech vendor stack (the artist formerly known as DoubleClick), sources tell The Wall Street Journal. “[Federal and state scrutiny] […]

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Content AT&T is still bleeding pay-TV subscribers as it beefs up its investment in HBO Max, which is driving losses in the short term. Consolidated revenues for the quarter were $46.8 billion but would have been $48 billion without the HBO […]

Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in […]

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end […]

There’s not enough awareness that compliance can’t be a cut-and-paste job when it comes to kids. Just because you’re compliant with Children’s Online Privacy Protection Act (COPPA), doesn’t mean you’re compliant with the California Consumer Privacy Act (CCPA), or the EU’s General Data Protection Regulation (GDPR). Plus, US states are coming out with their own […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual […]

Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its […]

Sarah Personette’s career has taken her on a wild tour around the industry. After graduating from Northwestern in 2001, she landed an agency job at Starcom – taking the interview on a whim. She was on an upward trajectory when she left the agency world to join an upstart social media company called Facebook. “My […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move […]

By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising […]

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming […]

Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based […]

While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns. […]