Data Privacy

Regulation and an increased demand for user privacy has slowed the flood of money into programmatic advertising globally. Sixty-nine percent of all dollars spent on digital advertising will be transacted programmatically by 2020, up from 65% in 2019, Zenith predicts. And programmatic spend will surpass $100 billion globally for the first time this year. But […]

Google will allow sites and apps to disable personalized ad serving across its ad products to help partners comply with the California Consumer Privacy Act (CCPA). The CCPA goes into effect in less than six weeks. Here’s how it works: Advertisers and publishers will be able to restrict how data is processed through Google Ads, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends […]

The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding. The Interactive Advertising Bureau sought public comments for a draft of the compliance framework over a two-week period from […]

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major […]

Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its act together (literally). In a blog post on Monday, Microsoft decried the fact that there’s been no serious movement to draft bipartisan federal privacy legislation. […]

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way […]

Two California House Democrats are taking a stab at federal privacy legislation with a bill that, if passed, would be more exacting than the California Consumer Protection Act (CCPA). The Online Privacy Act of 2019 (HR 4978) was introduced on Tuesday by Democratic Reps. Anna Eshoo and Zoe Lofgren of California, who both represent parts […]

Over the last year and a half, Facebook has been embroiled in so many controversial issues, it’s hard to keep track: privacy problems, the spread of misinformation, election interference, improperly secured data, antitrust concerns and, most recently, Facebook’s policy on paid political advertising, which is rubbing nearly everyone, including some of Facebook’s own employees, the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company – with offices in New York, Hamburg, Berlin, Singapore and Shanghai – has Chinese backers and a monetization deal with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Distribution Dilemma AT&T is leaning into its 34 million HBO subscribers to drive sign-ups for its forthcoming HBO Max streaming service. But it may face roadblocks in working with competitive cable providers on distribution, Digiday reports. AT&T has yet to sign on any distribution […]

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with […]

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company will pay other publishers to feature both subscription and ad-funded content on the still-unnamed service, called “NewsCo” internally, The Information reports. Like News Corp, which announced its Knewz aggregation platform […]

On the menu in Washington, DC, today: Mark Zuckerberg, served skewered and moderately grilled by House reps during a hearing on Facebook’s impact on the financial services and housing sectors. Most of the questions he faced were skeptical queries about the potential pitfalls of Facebook’s attempted foray into cryptocurrency with Libra, which Rep. Brad Sherman, […]

The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which […]

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users […]

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the […]

Jascha Kaykas-Wolff, CMO of Firefox parent company Mozilla, has fiery opinions about technology companies that use privacy as “nothing more than a communications ploy.” “Most organizations aren’t taking the right steps to treat people like human beings, and that’s a big problem,” said Kaykas-Wolff, who’s been with Mozilla for more than four and a half […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race To 5G  Sprint and T-Mobile’s $26 billion merger was approved by the Federal Communications Commission on Thursday. The vote came in 3-2 along party lines, with both Democratic commissioners opposing the deal. The companies still face a legal battle from state attorneys […]

Change is in the air. To wit, Sen. Elizabeth Warren, topping the polls of Democratic presidential candidates, has made the breakup of big tech into a pet issue on the campaign trail. At the same time, regulatory and privacy concerns are driving state legislation that could transform the way consumer data is collected and, thus, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO A Go-Go Dunkin’ CMO Tony Weisman will step down in December after a busy two years at the company. Weisman oversaw a major rebrand (from “Dunkin’ Donuts” to its more general coffee and food focus today), as well as the first overhaul of […]