Data Privacy

Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem to serve data-driven ads under GDPR. Google said it will join once it has resolved technical and policy details so parts of its ad tech can operate with the framework. “We absolutely want to be […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of data-driven advertising, Mike Shields reports for Business Insider. LiveRamp, the strongest player in the data-onboarder category, would have many suitors, with marketing tech giants like Adobe, Oracle, Salesforce and IBM likely to make a bid. […]

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad platforms. Whether this policy change is an existential threat to independent attribution or not, the loss of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR Cops Aren’t Ready Even the regulators charged with enforcing GDPR aren’t prepared for it. Seventeen of 24 EU regulators surveyed by Reuters say they don’t have the necessary funding to enforce the law. Watchdogs need more resources, but many EU governments haven’t updated […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a muted squib released last week, Google signaled it would no longer include user IDs with log files from its industry-leading ad server. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to […]

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP) […]

On Wednesday, Criteo reported revenue of $564 million in the first quarter of 2018, a 9% increase from the same period last year, with profits up 15% at $210 million. Criteo stock jumped after the earnings reports, as strong financials and its relatively optimistic outlook on GDPR and ePrivacy regulations in the European Union assuage […]

“This has been an intense year – I can’t believe we’re only four months in.” Mark Zuckerberg kicked off Facebook’s F8 developers conference in San Jose on Tuesday with a joke, and he got a few chuckles from the gathered crowd of 5,000 developers. Facebook’s recent crackdown on API access and data flows in response to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Dinner A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet, […]

Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when consumers are more aware – and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting […]

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubleClick ID when leveraging its data transfer service. The service allows […]

IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent […]

Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. Proof […]

Twitter was the comeback kid in Q1. The company experienced its second consecutive quarter of profitability, with 21% YoY revenue growth to $665 million – $575 million of it thanks to advertising. Growth would have been higher – around 27% this quarter – if not for the headwind still blowing from the direction of the now fully […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Somer Simpson, GDPR product lead at Quantcast. The May 25 deadline to comply with the General Data Protection Regulation (GDPR) is only weeks away. When it comes into effect, website owners that want to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, the […]

As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed. […]

While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens […]

The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab […]

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world.  Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketing […]

Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around 15 employees on May 11. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Micciche, CEO at Certain. If 2017 was the year of the data breach, 2018 is shaping up to be the year of data privacy. Data breaches impact millions of […]

Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth sits somewhere in the middle, said Alice Lincoln, MediaMath’s VP of data policy and governance, at AdExchanger’s Programmatic I/O in San Francisco on Wednesday. “Third-party data is here to stay – if it’s high-quality,” said Lincoln, […]

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” A contrite yet confident Mark Zuckerberg, wearing a suit rather than his usual gray T-shirt and jeans, testified Tuesday before a joint hearing of the Senate Judiciary and Commerce committees in Washington, […]

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their […]

“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest […]