Dean Vegliante is General Manager of Netmining, an online ad network and optimization company – and a division of Innovation Interactive which also owns SearchIgnite and 360i. AdExchanger.com: What problem is Netmining solving for its clients? Netmining helps marketers drive significantly more revenue from their websites and online advertising. That’s the heart of what we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Outside.In VC Pockets Neighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find a solution to drive revenue, local news solutions […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. The other day, I was speaking to an ad agency about use of third-party data in […]
Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. The CEO of a major ad exchange recently likened the flow of data from real-time ad exchanges to a fire hose – I like to think of it as more of a broken water main. There is so […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday “U360 AudiencePlus™.” In an example from Undertone publishing partner A&E, the new offering is positioned as an audience retargeting solution which will retarget A&E visitors (cookied by Undertone), for example, when they visit other sites within the Undertone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Have A Winner The advertising industry may have finally found an able spokesperson in the human form of Berin Szoka, Senior Fellow and Director, Center for Internet Freedom at The Progress & Freedom Foundation. (The title alone is impressive!) Szoka, in an interview […]
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
Another privacy piece on the behavioral ad network business has been launched – this time by The New York Times’ Stephanie Clifford. In her piece entitled, “Ads Follow Web Users, and Get Deeply Personal,” web ads are considered “Orwellian.” Good god. That’s over the top and reminiscent of other recent pieces in the media (like […]
Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a great deal of momentum around our AdAdvisor solution, which we launched out of private beta in February. AdAdvisor is a unique online targeting […]
Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009? Can you describe momentum for Netezza this year? Revenues, deal size, vertical strengths, product interests, etc.? We see consumer attention continuing to fragment […]
Tuesday was OMMA’s NYC version of its Metrics and Measurement conference. Like Digiday on the previous day, this was another sold-out conference – and not just filled with vendors either. In the OMMA crowd were company managers looking to better harness the mountains of data that increasingly makes their jobs one of the most challenging […]
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
