The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
Doug Merritt is CEO of Baynote, a personalization and digital marketing optimization solutions provider. AdExchanger.com: First, please share a bit of background on you. And what drew you to Baynote? DM: I’ve been in the technology industry for over 25 years and just joined Baynote in January. Most recently I was EVP Global on Demand […]
Industry sources – and now Ebay itself – confirm that the online marketplace is pulling its intent data which had been for sale through many of the ecosystem’s online ad data targeting providers. In response to a query regarding whether Ebay pulled their data, Ebay spokesperson Johnna Hoff tells AdExchanger.com: “eBay has always been an […]
Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
On Wednesday, semantic technology provider Peer39 announced “the addition of two additional channels of attributes, Quality and Safety (…) Advertisers participating in secondary marketplaces and Real Time Bidding will now be able to define the environment in which their advertising will appear.” Read more. CEO Andy Ellenthal discussed the announcement and its implications. AdExchanger.com: You’re […]
This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Adam Cahill, EVP, Media Director, Hill-Holliday Kurt Unkel, SVP, VivaKi […]
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO, Krux Digital. The battle for consumer data just reached a new, much more feverish pitch. The day before yesterday, Apple announced what a lot […]
At yesterday’s AlwaysOn OnMedia NYC 2011 event at The Paley Center in New York City, ad technology companies gathered to talk ads, tech and business. One morning session, in particular, pricked up the ears of the data-driven digerati as reporter Emily Steel of The Wall Street Journal appeared to ably moderate a panel discussion comprised […]
Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]
Yesterday, BlueKai announced that it had purchased TrackSimple, “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies. “a Seattle-based data analytics company that provides reporting, analysis and prediction services to media companies.” Read the release. BlueKai CEO Omar Tawakol discussed the acquisition and its implications. AdExchanger.com: Why acquire TrackSimple? […]
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
Last week, Better Advertising announced that it would be directing the Open Data Partnership (ODP), which “will provide consumers with full transparency into this data and enable them to edit their information or opt out completely from any participating company’s cookie.” According to the release, initial partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Russell Glass, CEO, Bizo. This article is about the importance of transparency. In that vein, let me start out by saying that I am the CEO of a company that specializes in business audience […]
BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — defined by existing search keyword lists — and reach them outside the walls of search engines with any media partner.” Read the release. BlueKai business […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we […]
Eugene Becker is Director, Analytics of the Media Innovation Group (The MIG), WPP Group’s proprietary technology firm. AdExchanger.com: What is your perspective on the attribution challenge within the broader context of measurement and analytics? EB: We see the lack of a viable attribution metric as a central, if not the central dilemma facing digital marketers. […]
The Digital Advertising Alliance (DAA) announced today that it has approved “Better Advertising’s Assurance Platform as an Approved Technology and a standard method for providing evidence of participating companies’ compliance with the cross-industry self-regulatory program for online behavioral advertising.” Read the release. And, read about the self-regulation principles on the DAA site. CEO Scott Meyer […]
At yesterday’s Yieldex Executive Summit, The New York Times vp for research and development operations, Michael Zimbalist, took to the stage to provide attendees with an overview of the state of online ad industry regulation momentum as it relates to consumer privacy. Zimbalist appears to be at or near the tip of the spear in […]
PubMatic announced its new Data Firewall product which the company says enables “publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.” Furthermore, the product provides the ability to view revenue by third-party provider (such as an ad network) according to the release. […]
Jim Brock is CEO of Privacy Choice, a web tools company focused on consumer privacy. AdExchanger.com: First, please share a bit of background on you. And how did you come up with the idea for Privacy Choice? JB: I’ve always been in and around ad-supported media, as a Yahoo! executive and as a founder, investor […]
Andy Monfried is CEO of Lotame, an advertising technology company. AdExchanger.com: Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today? AM: That’s a great question, and the answer is: It depends. For example, some agencies work with us as a one-stop shop for media procurement, creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Marketshare Partners announced today that it has acquired analytics company, JovianData (AdExchanger.com Q&A from earlier in the year). Terms of the deal were not disclosed. Read the release. Wes Nichols, co-Founder and CEO of MarketShare Partners discussed the deal and the benefits of the combined companies. AdExchanger.com: Explain the fit between JovianData and MarketShare Partners […]
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
Tuple is entering the DSP market at a strange and tense moment for third-party ad tech. “There’s just so much animosity” between the programmatic buy and sell sides, says Founder and CEO Doug Lauretano.
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.
AI can help make media buying more efficient. But it’ll take some more time before AI agents are a seamless part of the modern media buying process, says Goodway Group’s Andrea Kwiatek, director of strategic partnerships.
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.
