Data Privacy

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby.  Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]

It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]

Daily deals site Groupon can’t even produce its first quarterly profit without disappointing shareholders. Though the company’s revenue gained 45 percent year-over-year to come in at $568.3 million in Q2, that was short of analysts’ expectations of $578 million. And while profits were $46.5 million versus a $101 million loss in Q2 2011, investors quickly […]

TARGUSinfo and its AdAdvisor unit appear to have settled in as NeuStar Information Services.  The implications of last November’s acquisition of TARGUSinfo by Neustar (valued at $650 million) reach far beyond data for display ad targeting. Yet, considering Neustar’s data and some of its other units such as IP address targeter Quova, new areas of […]

One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse  during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data […]

Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]

For agencies and marketers, there’s a pervasive lack of synthesis among available consumer data. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. Plimsoll is taking steps to position his media shop […]

Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]

Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]

Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]

Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]

The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today.   Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]

Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]

The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]

Eric Roza is CEO of Datalogix, a company which focuses on integrating database marketing and digital media. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Roza to discuss his company, his views on the space, and the state of Datalogix today. Click below or scroll down for […]

PRESS RELEASE

Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]

With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]

Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]

Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company’s former CEO and founder, Hooman Radfar, will become Executive Chairman at the company. […]

Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]

Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]

On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]

On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President.  Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]

Ed Busby is Partner at Boston Consulting Group. He is finishing up a study on data strategy in the digital media space and presented some his findings at the BlueKai Summit in New York City. AdExchanger.com: How do you break the data ecosystem down -and in layman’s terms? EB: We think about the various services […]

Auren Hoffman is CEO of Rapleaf, a data company. AdExchanger.com: It’s been an interesting past year for Rapleaf, to say the least, regarding the company’s strategy and online privacy.  What have you learned? AH: We definitely had our time in the spotlight and the publicity has been a factor in our fast growth in 2011. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]