Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of “interoperability” in the deal as he says IBM marketer clients will be able to unlock what is going on with their website […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai. Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road. Even though people expect to pay for and […]
The two leading presidential campaigns are exposing website visitor data to third parties via URL and page title information, according to Jonathan Mayer, a privacy advocate and Stanford graduate student. Mayer examined the information made available on the two candidates’ campaign websites, and found “both leak.” What’s more, he says the information visible to third parties […]
Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data. […]
There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is […]
Business and consumer privacy interests are flinging letters at the Federal Trade Commission, decrying what they see as shortcomings in the Worldwide Web Consortum’s (W3C) process for setting the browser tech specs for Do-Not-Track. In recent weeks the agency has received a letter from Republican lawmakers criticizing the standards making process and the FTC’s role […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, founder and CEO of Krux Digital. When he was running the Right Media Exchange, Ramsey McGrory posited what I call the McGrory Conjecture during a panel […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
Daily deals site Groupon can’t even produce its first quarterly profit without disappointing shareholders. Though the company’s revenue gained 45 percent year-over-year to come in at $568.3 million in Q2, that was short of analysts’ expectations of $578 million. And while profits were $46.5 million versus a $101 million loss in Q2 2011, investors quickly […]
TARGUSinfo and its AdAdvisor unit appear to have settled in as NeuStar Information Services. The implications of last November’s acquisition of TARGUSinfo by Neustar (valued at $650 million) reach far beyond data for display ad targeting. Yet, considering Neustar’s data and some of its other units such as IP address targeter Quova, new areas of […]
One particular area of hope for Yahoo has been its acquisition of data management platform interclick, for which it paid $270 million November 2011. But the financial boost it provided was deemed “disappointing” by CFO Tim Morse during the company’s Q2 earnings call last week. AdExchanger spoke with Peter Foster, Genome’s GM, on the integration of Yahoo’s data […]
Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers’ and agencies’ growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for […]
For agencies and marketers, there’s a pervasive lack of synthesis among available consumer data. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. Plimsoll is taking steps to position his media shop […]
Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]
Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]
Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]
The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today. Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]
Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]
The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]
Eric Roza is CEO of Datalogix, a company which focuses on integrating database marketing and digital media. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Roza to discuss his company, his views on the space, and the state of Datalogix today. Click below or scroll down for […]
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]
Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company’s former CEO and founder, Hooman Radfar, will become Executive Chairman at the company. […]
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
