Data Privacy

Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]

Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, VP II, Optimization & Analytic at Yahoo! and former CEO of interclick, a Yahoo! company. Data is everywhere. There are iconic ecosystem slides dedicated to it. Billions […]

Building digital consumer products for clients – in contrast to marketing campaigns – is a growing discipline for agencies, but they have to get the data right. That means embracing analytics and A/B testing from the outset; tapping customer databases; and using targeted ads to spread awareness among both existing customers and prospects. “Clients are […]

Ilya Lichtenstein is Co-Founder of Mixrank, an online advertising, competitive data and analytics company. Lichtenstein discussed his company’s offering last week with AdExchanger as well as today’s release of a new API (read more) designed to “enable any enterprise customer complete access to our entire dataset of historical data going back nine months or so […]

The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today.   Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]

Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]

The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]

Eric Roza is CEO of Datalogix, a company which focuses on integrating database marketing and digital media. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Roza to discuss his company, his views on the space, and the state of Datalogix today. Click below or scroll down for […]

PRESS RELEASE

Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]

With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]

Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead – especially as it relates to advertising. AdExchanger.com: What’s Neustar’s worldview on the opportunity in advertising and marketing? LH: We […]

Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company’s former CEO and founder, Hooman Radfar, will become Executive Chairman at the company. […]

Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]

Forrester analyst Joanna O’Connell leads the charge – along with fellow analyst Michael Greene and others – in a report on data management platforms (DMPs). Her findings look at a number of companies providing DMP services in the data-driven advertising space. Among O’Connell’s observations on DMP integrations, “Be prepared for a time- and labor-intensive process […]

On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]

On Wednesday, marketing data services and technology company Acxiom announced that former Microsoft and aQuantive executive, Scott Howe, has been hired as the company’s CEO and President.  Read the release. Howe shared his thoughts on the new role and the industry with AdExchanger.com. AdExchanger.com: What attracted you to your new role as CEO and President […]

Ed Busby is Partner at Boston Consulting Group. He is finishing up a study on data strategy in the digital media space and presented some his findings at the BlueKai Summit in New York City. AdExchanger.com: How do you break the data ecosystem down -and in layman’s terms? EB: We think about the various services […]

Auren Hoffman is CEO of Rapleaf, a data company. AdExchanger.com: It’s been an interesting past year for Rapleaf, to say the least, regarding the company’s strategy and online privacy.  What have you learned? AH: We definitely had our time in the spotlight and the publicity has been a factor in our fast growth in 2011. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]

Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]

Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]

Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate structure and history? Epsilon was founded in 1969 and has established itself as a preeminent provider of integrated, data-driven multichannel marketing solutions. Epsilon is […]

Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data provider. AdExchanger.com: Can you talk a little about how your experience “fed” the idea for PlaceIQ? DM: I have always had a passion for the location space. I have travelled to many interesting places and many years ago went through the experience of downloading […]

Jason Lynn is Chief Strategy Officer of interclick, an online advertising company. Lynn is responding to Hooman Radfar of Clearspring who authored a One Question piece recently – “What Is The Biggest Misconception About The Use Of Data For Ad Targeting?“… Leaders in the data targeting business uttered a collective ‘Amen’ to Hooman Radfar’s assertion […]

Magnetic CEO Josh Shatkin-Margolis spoke to AdExchanger.com recently about his company and the search retargeting data space. Click below or scroll down to read more: The Company’s Evolution Data Marketplace Observations Target Market How Does Magnetic Handle Creative Future Product Development Comparing Financial Markets To Ad Marketplaces The Privacy Debate AdExchanger.com: Since we spoke a […]

“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Jeff Hirsch, President and CEO, AudienceScience, an online advertising technology company. I hear and read a lot these days about the democratizing power of the Internet. It’s a great issue. Some pundits say entire […]