This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud”) and […]
Placed, the Snap-owned location data company, is giving away its analytics tool for free. Starting Thursday, brands and media planners can use a public version of its insights service to view foot traffic trends for around 2,000 businesses in the US. Placed pulls the aggregated data from its audience of around 300 million monthly active […]
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s […]
Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up to […]
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namely […]
The Federal Trade Commission will soon be populated by a completely fresh crop of appointees with no holdovers from the previous administration. It’s an irregular situation. But what it means for advertisers and for the commission’s future direction is still unclear. President Trump finally sent his nominations for four commissioners out of five to the […]
Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallow […]
Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell […]
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in […]
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client […]
Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blog […]
The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International Association […]
Net neutrality is dead. But not without some high drama. In a 3–2 party-line vote Thursday, the Republican-majority Federal Communications Commission voted to repeal the Obama-era regs, which prohibit internet service providers like Verizon or Comcast from blocking, throttling or prioritizing content or from favoring their own media with better data or bandwidth. Moments before […]
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations […]
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from a […]
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run […]
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos. “You’d have one team in analytics sending out reports … and separate product owners doing A/B testing and data management,” said Sylvester Obafunwa, the company’s director of digital analytics. “In the past, a lot of our [tech] integration was also primarily focused […]
Ericsson is taking the wraps off its DMP for telcos. On Thursday, the Swedish networking giant announced the global launch of Emodo, a mobile ad platform that lets carriers monetize their subscriber data programmatically. The release of Emodo follows Ericsson’s surprising intention to enter the ad tech space, which it announced in March at Mobile […]
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data sets – but that won’t be happening anytime soon. Placed will not share any advertiser or partner data with Snap, Placed CEO and founder David Shim told AdExchanger. “Keeping the data set separate is important if […]
Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can access cookie data. ITP, a cross-site tracking restriction feature with the new iOS 11, builds on Apple’s pre-existing rejection of third-party cookies with a machine-learning-based algorithm […]
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and […]
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy. “The benefit to businesses is not in conflict with the benefit to consumers – in fact, they’re actually completely aligned,” said Carty, who joined the industry group after five years […]
If lawmakers have anything to do with it, political ads on Facebook, Google, Twitter and other online platforms may soon be subject to the same disclosure requirements as traditional political advertising. Senators introduced a bipartisan bill on Thursday to do just that, prompted by revelations of Russian meddling before and during the 2016 US presidential […]
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just one marketing data point among many – a tactic. “Beacons are only one piece of the equation, a component of a larger effort,” said Chris Cunningham, CRO of proximity and location data aggregator Unacast. “There are […]
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its own data. The company was about to complete a merger with several P&G specialty beauty brands and become a $9 billion global business. And since Coty was expanding its portfolio, pressure was mounting because each […]
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya […]
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data Hub […]
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather […]
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, which […]
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple […]
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.
LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.
Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also having to use Google’s ad server.
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data.
