Comic: Data Breaching In Cannes
It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.)
Topic
Data Privacy
-
-
French Game Developer Acquires BeReal; Food Delivery Is Driving Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
-
The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]
-
How Future Plans To Elevate Publisher-Provided Ad Tech
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
-
Getting Practical – But Not Personal – With Differential Privacy
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math.
-
Comic: The Cookie Pool
Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.
-
Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]
-
Meet Ron De Jesus, The First-Ever ‘Field’ Chief Privacy Officer
Rather than directly managing risk and regulatory compliance as a traditional chief privacy would do, Ron De Jesus is like a liaison between Transcend and the CPO community.
-
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain
Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.
-
Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins
In today’s newsletter: Google tries to buy its way out of a jury trial in the DOJ’s antitrust case against its ads business; Walmart sees some of its best margins on ad sales; and TikTok tests 60-minute videos.
Must Read
Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,
Lionsgate Enters The Ads Biz With An Exclusive Ad Server
The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.
The Trade Desk Lays Off Staff One Year After Its Last Major Reorg
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.
A Co-Founder Of DraftKings Wants To Help Creators Monetize Content
One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.
APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.