CTV

The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports of […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in […]

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed […]

The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as […]

Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of more than $6 million a month and […]

Streaming networks and programmers are eager to secure more ad inventory as CTV demand surges. But they’re hesitant to include more ad breaks, since that means some users will change channels. Enter the picture-in-picture (PIP) ad. Major broadcasters with sports rights deals have already used this strategy for years, but the streaming ad platform Transmit […]

TV measurement company VideoAmp is bringing on Tony Fagan, a former Google VP of ads data science and engineering, as its first chief technology officer. Fagan joins a number of other C-level hires over the past year, as VideoAmp plots an expansion after a $75 million funding round in May. Since 2020, former Comscore COO […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Andre Swanston, CEO and Co-Founder of Tru Optik, a TransUnion company. We’re in a golden era of streaming. More US broadband households now subscribe to over-the-top (OTT) than a pay-TV service. Digitization has shepherded in […]

The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company reported in quarterly earnings on Monday. Its profitability jumped from $25 million a year ago to almost $48 million. The Trade Desk’s crazy year-over-year growth comes with a familiar asterisk during this earnings period: Q2 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Agency Revival “Broad-based recovery” is the term of the week, repeated in quarterly earnings calls by ad giants like Alphabet, Amazon and Facebook, as well as the publicly traded agency holding companies, which capped off unexpectedly strong years with additional growth in Q2 […]

The arms race to acquire subscribers for streaming services is well underway. ViacomCBS’s total streaming subscribers jumped 6.5 million, for a total of 42 million subscribers across Pluto TV, Showtime OTT, BET Plus and Paramount Plus, which launched an ad-supported version in June. ViacomCBS has a goal of reaching 65 million to 75 million global […]

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Ortman, VP of growth and innovation at Generator Media + Analytics. When it comes to advertising, the internet reigns supreme. Digital media accounted for nearly half of global ad spend last year, and it will almost certainly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Return Of The Jedi? Google is accused of allegedly cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions, Ad Age reports. The claim is made in a new antitrust suit filed against the search giant by two Massachusetts companies. The […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway […]

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent. […]

Connected TV has arrived – a bit earlier than programmers may have expected. The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory. One key issue is that CTV measurement capabilities aren’t developed enough yet, noted Kelly […]

Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Daniel Elad, chief strategy officer at TheViewPoint, an SaaS ad monetization platform for CTV publishers. One of the key concerns surrounding the CTV space is undoubtedly the transparency of its supply chains. The fragmentation of […]

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I […]

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to advertise in local markets in 2020 due to COVID, civil rights protests and the election, leaving little budget or consideration left for connected […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company […]