Commerce

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … not much else.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]

On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Switching Gears Peloton stock has plummeted more than 90% in two years. Steep job cuts and revenue declines have customers worried whether their high-end bikes and memberships might become worthless. Which makes Peloton a prime candidate to launch an ad revenue business!  It’s […]

DoubleVerify reaped the benefits of a cautious Q4 for ad spending – and it will continue to benefit as measuring performance remains a priority for advertisers. The measurement company reported a 27% growth rate in Q4.

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.

It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.

The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is “well positioned to deliver sustainable, long-term growth” after seeing broad-based growth in 2022, said CEO Mark Read during the company’s earnings report on Thursday.

The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of the most prominent non-Amazon online marketplaces, both reported 2022 year-end earnings on Wednesday – and both framed advertising as a fast-growing revenue pillar with important implications […]

This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Means Go Privacy and sustainability are critical topics for the future of humanity, and both are top priorities for many high earners in the US and the UK. So, of course, they’re used for cynical marketing purposes and anti-competition skullduggery. With an […]

Walmart had a mixed day with investors following its earnings call. But the Walmart Connect advertising business was a bright spot, with growth of 30% YoY to $.7 billion in 2022.

Emily Essner, CMO of Saks explains why Saks Fifth Avenue made an unusual move to split its ecommerce business and physical stores into two separate companies.

Three years after launching a retail media network, specialty food retailer The Fresh Market has a print magazine and a new live-stream shopping program.

Hey! This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter. Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

Retail media may still be a nascent industry, but it is quickly becoming integral to retailers’ advertising strategies. And, as traditional advertisers like Sainsbury’s or Tesco join the retail media space, there are issues and questions the market must urgently address.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]

Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to as much as 10% in 2023, thanks to “demand destruction.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter  AppLovin didn’t have a very good Q4 by the numbers, but shares leaped by 30% after the company reported earnings on Wednesday. What gives? Although revenue declined 11% year over year to $702 million, AppLovin still beat analyst […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Sign Of The Times The New York Times beat expectations for Q4 2022 thanks to a strong subscription bundling push, according to its earnings report. But digital ad revenue was only up a smidge. The Times added 240,000 net digital subscribers in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retargeting A Sale Criteo, a stalwart of independent ad tech, is shopping its business to potential buyers, Reuters reports.  No deal is imminent, and this isn’t the first time Criteo has tested the waters. In 2021, Criteo went through a sale review but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday reports. Both Amazon and Google have deeply intertwined their advertising and cloud businesses via clean rooms, which provide an advertising service built on cloud-based privacy […]

The Q4 online advertising rout hit Snap, Meta, Alphabet and others, but Amazon and Apple continue to gain ground.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube Shorts’ new revenue share and creator funds can offer meaningful revenue, Team Whistle prefers the predictability of sponsored content.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is struggling with its own brand perception. Nomenclature like “fingerprinting” doesn’t help, and over the past few years programmatic has been caught up in a vortex of negative opinions. Terms such as “surveillance capitalism” and even […]