Commerce

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions are still evaporating – Comcast lost 19,000 US customers last quarter – but revenue is up thanks to Peacock subscriptions and ad revenue to offset […]

The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It’s a skincare and cosmetics seller, that aims to be a tech and data brand.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was “happy to see [Apple] making the right decision for their customers.” Fast-forward a couple of years, and Spiegel is less glowing about ATT, which severely […]

Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the general launch of a product called Entity Resolution.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Spot Spotify added 10 million subscribers since last year, bringing its total to 220 million paid users. Most streaming TV services would hire a troupe of trumpeters to announce that news. For Spotify, though, it isn’t enough to assure investors of […]

On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]

How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few people or causes create the vast majority of results isn’t new.  But there’s a CPG craze underway to capture narrow slices of outsized customers. For instance, a growing and vocal subset of Americans proudly own […]

This week, we’re digging into the DTC biz. Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up as people in the industry experienced wild ups and downs of both business and personal well-being.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]

Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost.

It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility.

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Point Of No Return Amazon set the bar with its liberal refund policy – it’s quick to credit consumers for missing or unsatisfactory items – and one- or two-day shipping. Matching Amazon’s standards is a brutally expensive challenge for retailers, who must […]

Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.

Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online shopping behavior on its platform.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit.  Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]

AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.

How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop.  Magna expects that ad revenue will grow […]

Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.

Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.