Yesterday, MediaMath announced that it was the winner of the long-rumored Acerno auction as Akamai officially exited its experiment with the advertising business – also known as Akamai’s Advertising Decision Solutions (ADS). (Read the Akamai release.) Of course, as a content distribution network (CDN), Akamai remains a critical part of media. Terence Kawaja’s LUMA Partners led […]
Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at Digitas, and David Chiang, VP of monetization with CBS Interactive, made clear during the “Think with Google” hangout on Google+ that automated media trading has […]
Google’s advertising business was “firing on all cylanders” during Q4 2012, in the words of SVP/Chief Business Officer Nikesh Arora, who pointed to healthy growth — even by the search giant’s standards and (some, if not all) analysts’ expectations — during the holiday shopping season. The company had just completed its shift from free product […]
As global managing director of digital consulting for Accenture Interactive, Glen Hartman sits at the intersection of technology and marketing. With a focus on helping CMOs navigate their changing agendas, Accenture Interactive works to create relevant digital marketing for consumers at scale for their clients, as more competition joins the fray in 2013. “Delivering relevant […]
Tel Aviv-based CPA network Matomy Media Group has purchased MediaWhiz, a U.S.-based direct response marketer that operates the second-ranked affiliate network. The acquisition brings together two big online direct marketing players, and expands Matomy’s U.S. footprint. Purchase price and other terms weren’t disclosed for the deal, which closed on December 31 For Matomy, the deal […]
Skinected is a young company, and small, with just five employees. But the pain point that spawned the business goes back some 15 years, and has plagued legions of media brokers and buyers. Co-founders Chip Meyers and Stefan Kosel began trying to integrate non-standard ad formats into movie websites in the late ’90s, beginning with […]
As AOL and Yahoo struggle to keep pace with display ad gains from Google, Facebook and Amazon, the portals have placed much of their hopes on lucrative brand campaign-friendly homepage ads. Macquarie analyst Ben Schachter has been charting the progress of the portals’ homepage ad quality and quantity, and it looks like Q4 was a […]
The word “repurposed” is often used disparagingly when discussing TV commercials being employed for digital video ads. After all, people accessing content on PCs, tablets, smartphones are in a different mindset from when they’re watching TV. Ads need to be “native” to their environments and merely cutting a 30-second spot into a 15-second one suitable […]
With print revenues falling faster and online ad dollars failing to fill the void, publishers have increasingly turned to paywalls. As a Guardian UK piece noted this week, 11 of the top 20 U.S. newspapers are either currently asking users for cash to access content, or are about to embark on it. Enliken, a company […]
What’s that, reader? You didn’t read each and every AdExchanger news story, deep dive Q&A, and column from 2012? And now you’re bereft over the loss of all that deep industry thinking? Take heart! Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log on the fire, and relive […]
