HAKAN LINDSKOG: The beauty of MediaWhiz is it has a wide variety of traffic sourcs. That means that for many of the clients that we work with we can provide many different traffic sources. We can provide email traffic, display traffic, search traffic. And we can augment all of those traffic sources with third party affiliate traffic as well. That really is what is unique about MediaWhiz, that it has a gigantic affiliate publisher base and can provide high quality affiliate traffic to our clients.
When you think of programmatic and real time bidding, what is MediaWhiz doing today?
Matomy had a vast network of publishers that are part of the Matomy display network. Programmatic media buying is really only one part of Matomy display network. Many other parts of it is a more traditional display network. But I think Matomy's [programmatic] media buying is going to fit with MediaWhiz. We have strong reason to believe that kind of display traffic is going to work very well for many clients both in the education vertical and the finance vertical. That's going to test and prove out over the next couple of months.
What does the deal accomplish on the mobile front?
That is a very important synergy. Matomy is already far along in mobile lead generation. MediaWhiz will get access to campaigns, traffic and technology in mobile media. That's going to allow MediaWhiz to jumpstart our participation in the mobile lead generation marketplace. That's a very important point.
What did MediaWhiz have previously in mobile lead generation?
MediaWhiz already has a presence in the mobile lead gen marketplace, but it hasn't been a very active presence. Having access to all the resources, relations, and technology in mobile on the Matomy side is going to allow us to really start expanding our mobile business quite significantly, during 2013.
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