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»Macquarie

AOL, Yahoo Homepage Ad Quality Rises -- But So Do The Challenges

As AOL and Yahoo struggle to keep pace with display ad gains from Google, Facebook and Amazon, the portals have placed much of their hopes on lucrative brand campaign-friendly homepage ads. Macquarie analyst Ben Schachter has been charting the progress of the portals' homepage ad quality and quantity, and it looks like Q4 was a... Continue reading »
by David Kaplan // January 4th, 2013 //
»
 

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