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»jamie goin

Dynamix Aims To Find The Purpose In Repurposed TV Spots

The word “repurposed” is often used disparagingly when discussing TV commercials being employed for digital video ads. After all, people accessing content on PCs, tablets, smartphones are in a different mindset from when they’re watching TV. Ads need to be “native” to their environments and merely cutting a 30-second spot into a 15-second one suitable... Continue reading »

by David Kaplan // January 4th, 2013 //
»
 

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