Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported 7.7 million net new subscribers in Q4, a 4% year-over-year increase in paid memberships, which boosted quarterly revenue by 2%. But it was a good […]
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency.
Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday.
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs.
Advertisers are demanding transparency – and their calls are becoming louder and more urgent. But programmers claim their hands are tied over a video-rental-era law from 1988.
Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within its buy-side TV platform to automate addressable campaign planning and reporting so buyers can reach their audiences across Ampersand’s distribution footprint quicker and more accurately.
Phase one of Nielsen ONE is finally complete. ONE Ads, the first module of Nielsen’s cross-screen measurement platform Nielsen ONE, will be available starting January 11.
In 2022, Nielsen was no longer king, alternate currencies stole the show and a new type of panel emerged. Could 2023 be the year that measurement finally matures?
