Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
Brad Terrell is VP and general manager of digital media at Netezza, a data warehouse and analytic appliances company. He recently discussed his company’s client momentum in the digital media space including their ongoing deal with Acxiom (PDF). AdExchanger.com: Can you quantify the scope of working with Acxiom either in dollars or by number of […]
Audience management company, Demdex, announced that it has raised $6 million in Series A financing in a round led by Shasta Ventures and also inclusive of existing investors First Round Capital and Genacast Ventures. Read the release. CEO Randy Nicolau discussed the new financing and the company’s plans. AdExchanger.com: From your perspective, what is the […]
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
Sam Cox is CEO of Milabra, an advertising targeting technology company based on visual or image-based content. How did Milabra begin? Milabra the company was founded in October 2008 with the mission to bring a visual recognition technology platform to market. However, the Milbra story starts in earlier in 2007 when I met my business […]
Alex Willcock is Founder and CEO of Imagini Holdings Limited, an advertising technology company and makers of VisualDNA. AdExchanger.com: Please give us a bit of history about VisualDNA. A new company? Or pivoting for new opportunity? AW: I founded the business because I saw an opportunity to change the relationship between commerce and consumers – […]
John D. Corbett, PhD is Co-Founder, President & Chief Executive Officer of aWhere, which provides an analytics platform focused on location intelligence. AdExchanger.com: Please give us a bit of history about aWhere. A new company? Or pivoting for new opportunity? aWhere is a ten year old company that has historically focused on the agribusiness and […]
ClickForensics released a new quarterly report which looked at fraudulent activity related to user clicks and digital advertising. Read the release. And, download the report (PDF). ClickForensics CEO Paul Pellman discussed the report, its findings and methodology. AdExchanger.com: Why do you think social networks have a lower average click fraud rate than other CPC traffic […]
Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves. The first is for publishers. If you think about it, […]
Josh Shatkin-Margolis is CEO of Magnetic, a search retargeting technology company. AdExchanger.com: You touched on it in our interview around your recent funding. What problem is Magnetic looking to solve? Targeting advertisements to visitors of websites without direct knowledge of user intent is difficult. Many targeting and data companies lack transparency in customer segmentation. To […]
