Sam Cox is CEO of Milabra, an advertising targeting technology company based on visual or image-based content. How did Milabra begin? Milabra the company was founded in October 2008 with the mission to bring a visual recognition technology platform to market. However, the Milbra story starts in earlier in 2007 when I met my business […]
Alex Willcock is Founder and CEO of Imagini Holdings Limited, an advertising technology company and makers of VisualDNA. AdExchanger.com: Please give us a bit of history about VisualDNA. A new company? Or pivoting for new opportunity? AW: I founded the business because I saw an opportunity to change the relationship between commerce and consumers – […]
John D. Corbett, PhD is Co-Founder, President & Chief Executive Officer of aWhere, which provides an analytics platform focused on location intelligence. AdExchanger.com: Please give us a bit of history about aWhere. A new company? Or pivoting for new opportunity? aWhere is a ten year old company that has historically focused on the agribusiness and […]
ClickForensics released a new quarterly report which looked at fraudulent activity related to user clicks and digital advertising. Read the release. And, download the report (PDF). ClickForensics CEO Paul Pellman discussed the report, its findings and methodology. AdExchanger.com: Why do you think social networks have a lower average click fraud rate than other CPC traffic […]
Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves. The first is for publishers. If you think about it, […]
Josh Shatkin-Margolis is CEO of Magnetic, a search retargeting technology company. AdExchanger.com: You touched on it in our interview around your recent funding. What problem is Magnetic looking to solve? Targeting advertisements to visitors of websites without direct knowledge of user intent is difficult. Many targeting and data companies lack transparency in customer segmentation. To […]
BlueKai released its latest Pulse Index with particular focus around car buyers and insights such as “the appearance of Kia and Hyundai in the Top 20 Car Models may indicate a shift in intent towards more ‘value’ -focused brands. “. Download the Pulse Index (PDF). And, read the release. BlueKai CEO Omar Tawakol discussed the […]
Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the release. Josh Shatkin-Margolis, CEO of Magnetic, discussed the new funding and the company’s strategy. Magnetic (originally Domdex) has been stealth for a while now. Why? […]
eXelate announced a new partnership with Nielsen which will enable its PRIZM (and P$YCLE and ConneXions) offline segmentation through eXelate’s online data exchange for digital marketers. Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes […]
Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company’s global push. AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. […]
