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»data warehousing

BitYota And Former Yahoo Dev Patel Take To The Cloud For Data Warehousing

“How do we deliver analytics in a way that is inexpensive – and not a headache?” That is the high-level proposition behind BitYota according to Dev Patel who co-founded the company with fellow, former Yahoos Harmeek Bedi, Soren Riise and Poulomi Damany.  And last week, he and his company took the wraps off of their solution... Continue reading »
by John Ebbert // December 3rd, 2012 //
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Netezza GM Terrell Discusses Digital Client Momentum And Common Data Strategy Misconceptions

Brad Terrell is VP and general manager of digital media at Netezza, a data warehouse and analytic appliances company. He recently discussed his company's client momentum in the digital media space including their ongoing deal with Acxiom (PDF). AdExchanger.com: Can you quantify the scope of working with Acxiom either in dollars or by number of... Continue reading »
by AdExchanger // May 19th, 2010 //
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Netezza Offering Solution For Big Math, Big Data In Digital Advertising

Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company's i-Class data analytics platform. (Read the release about i-Class.) The company's products are gaining traction with digital advertising tech companies as requisite computational power rockets. Netezza’s Brad Terrell, VP and general manager of digital media, and Michele Chambers, director... Continue reading »
by AdExchanger // February 25th, 2010 //
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Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google's search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That's over the top - let's take it a step further. What if Microsoft... Continue reading »
by AdExchanger // November 24th, 2009 //
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