AdExchanger.com: What is the application here for digital advertising? For example, would a demand side platform find this system useful – and why?
Netezza: A wide range of analytic applications for digital advertising apply, including but not limited to ad targeting, Web site optimization, ad inventory and pricing, ad sales forecasting, attribution analysis, network usage, click fraud detection and keyword portfolio optimization.
Can you define what is meant by “big data” and “big math”?
Big data is petabytes of data. Big math refers to the complex computational processing that’s required for advanced analytics.
How does pricing work for Netezza’s TwinFin(i) Appliance?
List pricing starts at $125K for a system that analyzes up to 10TB of data and goes up from there.
By John Ebbert