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Online Advertising

Netezza Offering Solution For Big Math, Big Data In Digital Advertising

Thursday, February 25th, 2010 – 9:03 am

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Netezza Netezza recently announced its Netezza TwinFin(i) Appliance which extends data warehousing capabilities and supports the company’s i-Class data analytics platform. (Read the release about i-Class.) The company’s products are gaining traction with digital advertising tech companies as requisite computational power rockets.

Netezza’s Brad Terrell, VP and general manager of digital media, and
Michele Chambers, director of advanced analytics product management,
looked how Netezza products apply in digital advertising with AdExchanger.com.

AdExchanger.com: What is the application here for digital advertising? For example, would a demand side platform find this system useful – and why?

Netezza: A wide range of analytic applications for digital advertising apply, including but not limited to ad targeting, Web site optimization, ad inventory and pricing, ad sales forecasting, attribution analysis, network usage, click fraud detection and keyword portfolio optimization.

Can you define what is meant by “big data” and “big math”?

Big data is petabytes of data. Big math refers to the complex computational processing that’s required for advanced analytics.

How does pricing work for Netezza’s TwinFin(i) Appliance?

List pricing starts at $125K for a system that analyzes up to 10TB of data and goes up from there.

By John Ebbert

Tagged in:

data warehousing

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media buying

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netezza

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